Interviews

“This collaboration aims to bring smiles to parents and children”: Amie Flynn talks us through the design considerations around uniting MORI and Peppa.

Alice Pisoni discusses creating the artwork for Disney Lorcana cards inspired by iconic moments from Fantasia, The Lion King and more.

Marianne James – Senior Vice President of Global Licensing at Hasbro – discusses the creative ways partners are celebrating milestones for brands like Peppa Pig, D&D and Transformers this year.

How do you bring Bluey to life as a hotel stay? Natasha Spence, Head of Attractions at BBC Studios, and Jonathan Lewis, Global IP Licensing Director at Merlin Entertainments, talk us through the brand’s captivating bedrooms at CBeebies Land Hotel.

Amy Watt – Head of Product at Rose Confectionery – talks innovation, benchmarking and how to shake up sleepy categories.

Paul Bufton – Founder and Managing Partner of Licensing Ltd – on the licensing industry’s evolving relationship with fans.

Gary Williamson, HMV’s Director of Pop Culture for UK and Europe, discusses the importance of licensing to the continued growth of HMV.

Manoj Dayalji, Brand Manager at Give and Keep, on his brand’s story so far.

Rebellion’s Ben Smith and Soldiers of Oxfordshire Museum’s Ursula Corcoran talk us through the how and why of their recent Into Battle exhibition.

Formitalia Chairman David Overi on designing items that represent the Bruce Wayne style in a subtle way.