Natural History Museum’s Maxine Lister on the storytelling power of heritage brands

Maxine Lister – Head of Licensing at the Natural History Musuem – talks us through some recent collaborations with Biscuiteers, Joanie and Dunelm.

Global Licensing Group’s Laura Freedman-Dagg on the key to fruitful relationships between buyers and brands

Laura Freedman-Dagg – Global Licensing Group’s Head of Retail – talks us through the enduring success of BLE’s Retail Mentoring Programme.

“It’s been a dream!”: Carrs Pasties’ Jess St. Pierre on creating the firm’s Wallace & Gromit-inspired pasty

Jess St. Pierre – Marketing Manager at Carrs Pasties – on wanted to add something new to the market with the firm’s Aardman collaboration.

Bird & Blend founder Krisi Smith reveals what it takes to turn Swizzels sweets into tantalising teas!

Krisi Smith lifts the lid off the teapot and tells us what makes a brand right for Bird & Blend.

Rand Marlis, President of CLC Creative Licensing, talks about licensing classic movies

And ACTION! Rand Marlis on which products work for the movies he represents… And why!

Toikido’s Art Director, Anthony Rule, on toyetic illustrations – and the importance of creativity

From BT Phonecards to Pinata Smashlings: Toikido’s Anthony Rule on their upcoming toy launch…

Golden Goose’s Robyn Cowling on the enduring cult appeal of Rocky Horror Show

Robyn Cowling, Brand Director for Rocky Horror Show at Golden Goose, discusses bringing the brand into sectors like beauty, bath and board games.

Moose Toys’ Fraser Paterson on bringing the magic of Bluey to life in toys and games

Fraser Paterson, VP – Head of Design & Development at Moose Toys, discusses keeping open-ended play at the heart of the firm’s Bluey range.

From Care Bears to Paddington: Emily Charles on designing licensed jigsaw puzzles for Gibsons

Emily Charles reveals what makes an image right for a licensed jigsaw by Gibsons

Mattel’s Head of UK Consumer Products & Hardlines EMEA, Jon Spalding, on putting purpose at their core

As Mattel and Warner Bros. make the most of the Barbie movie, we speak to Jon Spalding about 2024…

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