Interviews
TruffleShuffle’s Aby Sollitt-Davis on fandom, exclusives and telling stories through product
As TruffleShuffle turns 20, Brand Director Aby Sollitt-Davis discusses how the firm chooses what brands to work with.
Vanessa Andreis – Former Head of Licensing at the Premier League – on the power of licensed promotions
“It’s important to challenge the status quo and stretch boundaries”: Vanessa Andreis, Former Head of Licensing at the Premier League, on how brands can help promotions take flight.
Striker Entertainment’s Mandy Bardisbanian on the two ways to tell if a brand has product potential
Mandy Bardisbanian, Vice President of IP and Business Development at Striker, discusses the unique appeal of Don’t Hug Me I’m Scared.
Breaking ground with JCB: The London Toy Company’s Joel Berkowitz on his new toy range
“The things we do are, first and foremost, things I love.” Joel Berkowitz talks licences and values.
Hasbro’s Marianne James on why Furby is set to become a force in fashion
Marianne James – Vice President, Europe & Asia, Licensed Consumer Products at Hasbro – on why collaborations with Furby allow partners to push creative boundaries.
Laurent Taieb discusses his work on the Princess Sam and Tara Duncan IP
Head of Licensing for Princess Sam Consumer Products, Laurent Taieb, tells us about his long career.
“Crafters like gardening and gardeners like crafting”: West Design’s Jo Bray on why an RHS collaboration made sense
Jo Bray, Managing Director – Sales and Marketing at West Design Products, discusses the rise and rise of crafting.
John Davey Studio’s John Davey on crafting guides that inspire, delight and excite
John Davey Studio’s John Davey talks trends, challenges and AI.
Willsow’s Thomas Willday on Dragons’ Den, Shaun the Sheep – and growing a plantable books business
“It isn’t as daunting as it initially might seem!” Willsow Founder Thomas Willday talks us through the firm’s first foray into licensing.
What’s with The Wombles? Writer Phil Bowne discusses his role alongside the much-loved brand
Books, bibles and buzz: what’s new with The Wombles? Head of Publishing Phil Bowne tells all…