Interviews

Burgon & Ball MD, Rainer Schubert, reveals why RHS tools are the jewels in their crown…

“We like to say that our creations are built for the fans, by the fans!” Mattel’s Martin Boudreault takes us inside the development of a licensed MEGA Blocks set.

The RNLI’s Senior Partnerships New Business Manager, Emma Beeson, on their bicentennial year.

TOMY Plus model maker Chris Huisman discusses his designs for Star Trek and Back to the Future.

The heroes at Zeros? Two of the design studio’s founders talk about Squid Game… And The Twits!

As TruffleShuffle turns 20, Brand Director Aby Sollitt-Davis discusses how the firm chooses what brands to work with.

“It’s important to challenge the status quo and stretch boundaries”: Vanessa Andreis, Former Head of Licensing at the Premier League, on how brands can help promotions take flight.

Mandy Bardisbanian, Vice President of IP and Business Development at Striker, discusses the unique appeal of Don’t Hug Me I’m Scared.

“The things we do are, first and foremost, things I love.” Joel Berkowitz talks licences and values.

Marianne James – Vice President, Europe & Asia, Licensed Consumer Products at Hasbro ­– on why collaborations with Furby allow partners to push creative boundaries.