Interviews
Ubisoft’s Jean Gauvin on why constant communication fuels great collaborations
Jean Gauvin – Senior Creative Director of Global Consumer Products at Ubisoft – on whether being a gamer is key to working on video game brands.
Nicholas Durbridge and Linda Pooley take us inside the brand refresh of Edith Holden: A Country Diary
Lilytig Licensing’s Nicholas Durbridge and Linda Pooley discuss refocusing a beloved brand.
Two Daughters Entertainment’s Rob Goodchild on building Moley into an enduring global children’s brand
Rob Goodchild, Commerical Director at Two Daughters Entertainment, talks toys, animation and the benefits of being a nimble company.
YuMe Toys’ Gurdeep Bains on his fan-first approach to designing Jujutsu Kaisen collectibles
Gurdeep Bains – Global Creative Director at Maxx Group and YuMe Toys – discusses fandom, creativity and compelling unboxing experiences.
PMI’s Tal Cohen on bringing digital brands like Pudgy Penguins and Piñata Smashlings into toys
Tal Cohen – Product Manager at PMI – on play, plush and Pudgy Penguins.
The Ashmolean Museum’s Declan McCarthy on the benefits of a story-led approach to licensing
Declan McCarthy, Head of Publishing & Licensing at the Ashmolean, talks us through recent partnerships in tea, coffee and ale.
Aardman’s Licensing Approvals Coordinator, Ben Townsend, talks company values – and more
“Am I really being paid to do this?” Aardman’s Ben Townsend on what’s new at the beloved studio.
Emma Saunders and Jenny Smyth on putting quality design at the heart of Historic Royal Palaces’ products programme
Historic Royal Palaces’ Senior Licensing Manager Emma Saunders and Licensing Manager Jenny Smith discuss brand values, innovation and the importance of storytelling.
Afro Unicorn founder April Showers discusses the rise and rise of her representative brand
“I went to find a unicorn emoji that represented me… And I couldn’t.” April Showers on Afro Unicorn
Mauro Porcini – SVP and Chief Design Officer at PepsiCo – on cultivating a human-centric creative culture
PepsiCo is celebrating 10 years of its Design + Innovation division with the launch of a new book: Good Design is For Everyone. We sat down with PepsiCo’s Mauro Porcini to discuss the book – and get his thoughts on creativity, design and brand collabs.