Interviews

Amy Lord and Bek Whitney discuss creating immersive experiences for brands like Netflix’s Stranger Things, Riverdale and Pretty Little Liars.

Hasbro’s Vice President, Location Based Entertainment, Matt Proulx, on developing Bop It Arcade

Buyerology’s Karen Green discusses how the role of a retail buyer has evolved in recent years.

Christian Fiore and Knut Happel discuss adapting the hit video game into a tabletop experience.

Funko Games’s Deirdre Cross discusses the stylised figures and immersive play of Star Wars: Rivals.

Ben Kelly – GM of Dumb Ways at PlaySide Studios ­– discusses bringing the brand into board games with Spin Master.

Sam Susz – Senior Director of Games at Spin Master – on how Dumb Ways to Die highlights Spin’s innovative approach to licensed games.

WeareBeyond Global’s Louise Webster discusses how to raise your profile effectively in a post-pandemic landscape.

Wow Me Design’s Andy White talks briefs, collaborations and the power of Wow Me’s Brandscape tool.

Why Talia Tester – Head of Licensing at Carte Blanche Group – likes to hear ideas face to face.