Interviews

“It’s all about relationships from the off – before you even get to explaining the brand”: Consultant Helen Lynch on helping licensors, licensees and retailers thrive.

Pembe the Pink Cat creator Sertan Christofferson talks us through the character’s licensing journey so far.

Licensing consultant Anne Buky on bringing The Royal Pavilion’s essence to the wider world.

Bit Bot Media’s Josh Viola on why Rocky Horror Show’s rebellious spirit and iconic music proved a great fit for gaming.

Katelynn Heil – Head of Brand Marketing and former General Manager of Blippi at Moonbug Entertainment – on Blippi’s recent Dove partnership aimed at helping parents and children talk about self-esteem.

“The magic of Disney with the charm of Festive Lights!” Shane Mead talks Disney infinity mirrors.

Martin Dickson, LeedsBid’s Director of Brand & Innovation, on the city’s Monopoly Takeover.

Sara Storino – New Illustration Lead at Wigwam Studios – talks us through her approach to crafting new poses for iconic characters.

Cat O’Brien – Director of UK Licensing Consumer Products at Hasbro – discusses PEPPA PIG highlights, MONOPOLY plans and the power of nostalgia.

Montegrappa CEO Giuseppe Aquila tells us what he looks for in a brand collaboration.