Interviews
Arrthi Little on the origins and values of Cheeky Legends – and what’s next for the brand
“I had a sudden, humorous vision of a blue, naked wizard soaring through the air!”: In conversation with Arrthi Little, Founder of Arrthi Ltd and creator of the Cheeky Legends.
The Lumistella Company’s Christa Pitts and Chanda A. Bell on the story behind The Elf on the Shelf – and what’s next for the Santaverse
“We had no money, no experience, no connections and no one that believed in us – yet we did it anyway!”: In conversation with The Lumistella Company’s Christa Pitts and Chanda A. Bell.
Hasbro’s Pete Ridgewell talks brainstorming, looking at the bigger picture and loving licensing
“Sometimes A plus B totals more than A plus B!” Pete Ridgewell on Hasbro’s licensed consumer products.
Jacob Timperley on 2025 highlights and 2026 plans for Chimpers
“Licensing has become a natural next step for us”: Chimpers Co-Founder Jacob Timperley on a big year for the brand.
Why Felix the Cat is the whiskers: in conversation with Rafa Macias, Universal Products & Experiences
Rafa Macias, Global CPG CO at Universal Products & Experiences, on all things Felix the Cat.
Founder Will Hall on why Puzzle Post’s licensed advent calendars are Christmas crackers
Going Crackers: Why Taskmaster, The Traitors and The 1% Club are on the table this Christmas.
“This isn’t a meme, it’s a movement”: Invisible Narratives’ Adam Goodman and Global Merchandising Services’ Lisa Streff on the rise and rise of Skibidi Toilet
“It’s unfiltered creativity”: Invisible Narratives CEO Adam Goodman and Lisa Streff, Global’s SVP of Licensing & Brand Development for North America, discuss the unique appeal of Skibidi Toilet.
Danilo’s Dan Grant, Corrina Cartlidge and Bradley Green talk cards, calendars and creativity
In conversation with Danilo Productions’ Head of Design for Cards Corrina Cartlidge, Head of Design for Calendars Bradley Green and Licensing Director Dan Grant.
Baileys inventor David Gluckman on brand creation, design – and his book, ‘That Sh*t Will Never Sell’
“We had a healthy disrespect for asking consumers about innovative ideas!”: In conversation with David Gluckman.
Hasbro’s Sally Carnota on new partnerships, taking risks – and what to expect from Play-Doh’s 70th anniversary
“There’s so many strings for partners to pull on with Play-Doh”: In conversation with Sally Carnota – Senior Director of Licensed Consumer Products UK and Iberia at Hasbro.








