STURDY.’s Kyle Nolan on the power of ‘moment-centric’ brand experiences

Kyle Nolan – Partner, Executive Producer & Head of Production at STURDY. – on carefully crafting IP-infused experiences that don’t feel too brand-centric.

Batman, Superman and more… Why artist Jappy Agoncillo loves his Warner Bros collaboration

Jappy Agoncillo discusses his extraordinary art for the 100th anniversary of Warner Bros.

Natural History Museum’s Maxine Lister on the storytelling power of heritage brands

Maxine Lister – Head of Licensing at the Natural History Musuem – talks us through some recent collaborations with Biscuiteers, Joanie and Dunelm.

Global Licensing Group’s Laura Freedman-Dagg on the key to fruitful relationships between buyers and brands

Laura Freedman-Dagg – Global Licensing Group’s Head of Retail – talks us through the enduring success of BLE’s Retail Mentoring Programme.

“It’s been a dream!”: Carrs Pasties’ Jess St. Pierre on creating the firm’s Wallace & Gromit-inspired pasty

Jess St. Pierre – Marketing Manager at Carrs Pasties – on wanted to add something new to the market with the firm’s Aardman collaboration.

Bird & Blend founder Krisi Smith reveals what it takes to turn Swizzels sweets into tantalising teas!

Krisi Smith lifts the lid off the teapot and tells us what makes a brand right for Bird & Blend.

Rand Marlis, President of CLC Creative Licensing, talks about licensing classic movies

And ACTION! Rand Marlis on which products work for the movies he represents… And why!

Toikido’s Art Director, Anthony Rule, on toyetic illustrations – and the importance of creativity

From BT Phonecards to Pinata Smashlings: Toikido’s Anthony Rule on their upcoming toy launch…

Golden Goose’s Robyn Cowling on the enduring cult appeal of Rocky Horror Show

Robyn Cowling, Brand Director for Rocky Horror Show at Golden Goose, discusses bringing the brand into sectors like beauty, bath and board games.

Moose Toys’ Fraser Paterson on bringing the magic of Bluey to life in toys and games

Fraser Paterson, VP – Head of Design & Development at Moose Toys, discusses keeping open-ended play at the heart of the firm’s Bluey range.

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