Interviews

Felipe Noriega – Vice President & Regional Director, EMEA, Maxx Marketing & Licensing Matters – and Gurdeep Bains – Global Creative Director, Maxx Group & YuMe Toys – on the creative process behind their Disney 100 Surprise capsules.

Uplift Games’ Vicky Huxley and Sim Furniss on bringing the cup feet and big eyes of Adopt Me’s pets into plush, apparel and more…

Writer and Blocks magazine editor Graham E. Hancock on his experience of licensing LEGO

From breaking codes to making gin –Rebecca Foy the licensing potential of Bletchley Park

Amy Lord and Bek Whitney discuss creating immersive experiences for brands like Netflix’s Stranger Things, Riverdale and Pretty Little Liars.

Hasbro’s Vice President, Location Based Entertainment, Matt Proulx, on developing Bop It Arcade

Buyerology’s Karen Green discusses how the role of a retail buyer has evolved in recent years.

Christian Fiore and Knut Happel discuss adapting the hit video game into a tabletop experience.

Funko Games’s Deirdre Cross discusses the stylised figures and immersive play of Star Wars: Rivals.

Ben Kelly – GM of Dumb Ways at PlaySide Studios ­– discusses bringing the brand into board games with Spin Master.