Interviews
Gap debuts limited edition Barbie collection
Included in the collection are a denim skirt and jacket, a striped shirt, a dress, cap and ‘KEN’ t-shirt.
Enhance’s Mark MacDonald on crafting a unique, emotional gaming experience in Tetris Effect: Connected
Mark MacDonald – SVP of Business Development & Production at Enhance – discusses making a game that showcased Tetris as you’ve never seen it, heard it or felt it before.
Unigram’s Gregor Cameron – Producer of the Tetris film – on why the story behind the brand was ripe for a movie
Producer Gregor Cameron discusses ‘brand biopics’, gut instincts and why Tetris needed to be a “big film”.
Artist Meg Hawkins on extending her brand into homewares, giftware and confectionary
Meg Hawkins discusses persistence, patience and product development.
“Tetris is not just a game, it’s a lifestyle”: Tetris CEO Maya Rogers on why the brand continues to expand and endure
Tetris CEO Maya Rogers discusses creativity, longevity and 40th anniversary plans for the iconic gaming brand.
Penguin Random House’s Shammah Banerjee discusses the licensed range of Doctor Who books by Target
Shammah Banerjee on turning Doctor Who TV shows into Target book novelisations
Warner Bros. Discovery Global Consumer Products’ Jay Young on empathy, fandom and untapped brands
Jay Young, VP Creative & Product Development at Warner Bros. Discovery Global Consumer Products, discusses mash-ups, creativity and 100 years of Warner Bros.
“Don’t break the model; enhance the idea”: Megan Buettner – Head of Consumer Products at Tetris – on keeping the brand fresh, joyful and relevant
Tetris’ Megan Buettner on how a background in design shapes her approach to brand licensing.
From ‘Hard Drops’ to Tetrimino twists: Fluid’s Stacey Bates-McCue on crafting a style guide celebrating 40 years of Tetris
Stacey Bates-McCue – Creative Director at Fluid Design – discusses creativity, Tetris easter eggs and her love of licensing.
Pawprint Family’s Charlotte Russell on the benefits of bringing brands into badges
Charlotte Russell – Director at Pawprint Family – discusses producing patches and pin badges for brands like Elmer, The Gruffalo and Shaun the Sheep.