From Baby Shark to South Park: Paramount’s Alexandra Salisbury on her design-led approach to crafting toy and game partnerships

Alexandra Salisbury – Senior Category Manager for Toys & Games EMEA & ANZ at Paramount ­– on recent launches, inventor opportunities, and the power of a cuppa.

Geeky Jerseys’ Sean Damien on celebrating fandom through pop culture-inspired hockey jerseys

The Geeky Jerseys team discuss design, passion and their ‘for geeks, by geeks’ mantra.

Paul Black of Andersen Press on licensing Elmer, The Bolds and Not Now, Bernard

Paul Black, from Anderson Press, on the directions they’d like to take Elmer…

Elana Woldenberg – Senior Director of Product Development at hand2mind – on bringing Numberblocks into toys

hand2mind’s Elana Woldenberg discusses creativity, education and working with brands.

One Tango Studio’s Alvaro Gonzalez on how brands can thrive with AR, VR and Web3

One Tango Studio’s Alvaro Gonzalez takes us inside his work on the AR experience, Ghostbusters Afterlife ScARe.

Naz Amarchi-Cuevas, from SYBO Games, discusses licensing the endless-runner game Subway Surfers

SYBO Games’s Naz Amarchi-Cuevas reveals why Subway Surfers brand extensions will run and run…

As they move into licensing, renowned designers Sophia and Matt discuss the past, present and future

From market stalls to high-street stalwarts… And beyond! How designers Sophia and Matt discovered licensing

HUUB Design’s founder, Dean Jackson, on bringing the Thunderbirds brand to endurance sports

How HUUB Design and Anderson Entertainment teamed up to create unique cycling tops.

The Zeros’ Scott Ham, Anna Kyriacou and Ty Cochrane on trend-spotting, style guides and animated influences

Scott Ham, Anna Kyriacou and Ty Cochrane discuss the origins of The Zeros creative agency – and the advice they’d give young designers looking to start a new business.

John Bell reveals what makes a great licensed board-game title for the mighty Buffalo Games

Product developer at Buffalo Games, John Bell, discusses how Tetris became a multiplayer, tabletop title.

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