Interviews
Fluxx Gaming’s Serge Van Kleef on bringing Slush Puppie into energy powders
Fluxx Gaming MD Serge Van Kleef discusses the value that brands can bring to the gaming supplement industry.
Designer Christian Cowan on bringing Teletubbies into high fashion
Fashion designer Christian Cowan discusses design, creativity and the nostalgic pull of Teletubbies.
Jason Exum reveals why now’s the right time for Dyce Games’s HISTORY Channel trivia game
History in the making – of a board game! Jason Exum on the HISTORY Channel trivia game
Asembl’s Justin Watson on the ingredients for success with food and drink brand extensions
Asembl MD Justin Watson discusses design, trends and bringing new licensees into licensing.
Sharp Sharp Creative’s Steve McInerny on brand authenticity, trend predictions and creator collaborations
Steve McInerny – Director at Sharp Sharp Creative – discusses his process for getting under the skin of brands.
The Chimpers team discuss bringing their popular NFT brand into consumer products
Jacob – also known as Chimpsight in his community – discusses the origins of Chimpers and reveals plans to expand the brand through toys, comics, books, trading cards and more.
Dot Dash Design’s Paula Rich and Christa Mavroudis on pushing the boundaries of briefs
Dot Dash Design’s Paula Rich and Christa Mavroudis talk research, the heritage sector and bringing fresh angles to established brands.
ARTiSTORY CEO Yizan He on design, storytelling and innovation in museum licensing
ARTiSTORY CEO and Founder Yizan He discusses his aim to change the way that art is shared and experienced through licensing.
Chefs Yong Ming Choong and Jacky Lai on bringing Van Gogh’s Sunflowers to life as an afternoon tea experience
Fairmont Singapore’s Executive Pastry Chef Yong Ming Choong and Senior Sous Chef Jacky Lai discuss working with ARTiSTORY to bring Van Gogh’s Sunflowers to life in food.
Scrabble by the book: Publishing Manager Gerry Breslin on branded dictionaries by HarperCollins
As Scrabble turns 75, Gerry Breslin discusses how HarperCollins extends the brand in books