JCB’s General Manager of Worldwide Licensing, Sam Johnson, on keeping the brand fresh after 20 years

Sam Johnson, General Manager of Worldwide Licensing at JCB, on the advice he’d give his younger self…

Smeg’s John Davies on the firm’s design-led approach to brand collaborations

We spoke with John Davies, Smeg’s UK Head of Marketing, about the firm’s approach to design, partnerships and future opportunities.

Cheers and booze for Harrogate Tipple’s Steve Green as he talks Downton Abbey gin

Harrogate Tipple’s Steve Green on creating upmarket gin for Downton Abbey.

Issho46’s Romario Lai on designing the Pantone Lifestyle Gallery – and the power of pop-up stores

To find out more about what went into bringing Pantone to life as a retail experience, we caught up with Issho46 Director Romario Lai.

Dean’s Michael Louw on how brand collaborations are helping expand the shortbread firm’s audience

We caught up with Michael Louw, Key Account Manager at Dean’s, to find out why a collaboration with Aardman made sense – and what went into the development of the range.

Sanderson Design Group’s Liz Bonnert, Fleur Neal and Dhamina Mistry on creative collaborations

We caught up with Sanderson’s Licensing Manager Liz Bonnert, Head of Partnerships Fleur Neal and Licensing Assistant Dhamina Mistry to find out more about the firm’s portfolio of brands.

Motul’s Romain Grabowski on authenticity, passion and the brand’s vast potential in the lifestyle space

To find out more about Motul’s brand values, and why now is the right time to embrace licensing, we caught up with Romain Grabowski, Head of Brand at Motul.

Gary Pope, Co-founder of Kids Industries, talks grit, glamour, values, LEGO and more

With clients including Kellogg’s, Disney, WWF and Tesco, Gary Pope discusses the licences and values he holds.

Mizuno’s Graham Johnson on Eddie Izzard, running a little, and helping a lot

Mizuno Corporation’s UK Marketing Manager, Graham Johnson, on the sports company’s partnership with comedian Eddie Izzard – and a recent brand collaboration with the Rijksmuseum.

Funko Games’ Josh Manderville and Deirdre Cross on bringing Fast & Furious, Seinfeld and ESPN into board games

Deirdre Cross, VP at Funko Games, and Josh Manderville, Art Director at Funko Games, give us the lowdown on the firm’s latest slate of titles.

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