Interviews
Boyhood’s Jakob Burgsø on crafting wooden collectibles for brands like Angry Birds, Peanuts and Playmobil
“For a character to resonate with us, it should have a timeless quality”: Jakob Burgsø, Founder and Designer at Boyhood, on the craft behind his collectibles.
“We don’t see any category as off-limits”: Andy Pearson – VP of Creative at Liquid Death – on embracing unconventional collaborations
From cold plunges to voodoo dolls… Andy Pearson on what guides Liquid Death’s approach to product collabs.
Illustrator Emma Lawrence on licensing her art into greetings cards, gardening, giftware and more
“It’s easy to get influenced by trends, but developing a distinct style is crucial”: Emma Lawrence discusses bringing her art into new categories.
The Giftware Association’s Chris Workman on opportunities for food and drink brands in gifting
Chris Workman – PR and Marketing Manager at The Giftware Association – discusses the benefits of submitting for the Gift of the Year awards.
Licensing expert Toby Rayfield on gaming, retail and the importance of authenticity
“Today’s customers want to know that a brand is genuine”: Toby Rayfield discusses his approach to building successful consumer products programmes.
Why do horror brands work so well for CLC Creative Licensing? Rand Marlis tells all
President of CLC Creative Licensing, Rand Marlis, discusses new products – and old films!
Julia Cash on Mad Beauty’s innovative approach to bringing brands into beauty
Mad Beauty co-founder Julia Cash on design, inspiration and pushing licensors out of their comfort zone.
“There’s power in creating intrigue…”: Simon Marjoram – Founder of Hampton Court Spirits – on building a booze brand
Simon Marjoram discusses Hampton Court Spirits’ story so far – and the potential for future collaborations.
Rachel Field – Brand Manager for Licensed Products at Golden Bear – on the new Supertato toy range
Why is now the right time for a Supertato toy range? Golden Bear’s Rachel Field in conversation!
Sharp Sharp’s Steve McInerny and Mel Williams talk trends, fashion and successful style guides
Steve McInerny, Director of Sharp Sharp, and Mel Williams, Sharp Sharp’s new Fashion Design and Illustration Associate, talk us through recent work – including a Lambretta style guide.