Interviews

Elicia Hicks – Buyer at My 1st Years – discusses what she looks for in a brand collaboration.

“It has an incredible opportunity; it’s about finding the people who believe in it”: Joanna Paul and Peter LoCoco on the Moodles story so far.

“Our relationship has always delivered timeless and classic pieces”: Fabiola Torres, Chief Marketing Officer at Gap, and Carrie Matson, VP, Marketing Strategy NA at Disney discuss the key to successful fashion collaborations.

William Lamb Group’s Head of Licensing Sandra Vanstan, Senior Designer and Account Manager Ruth Evans and Designer Emily Bean talk design trends, innovation and retail opportunities.

“I can envision a line of Hellraiser hot sauces”: Surge Licensing President Mark Freedman discusses how he has ideas for brand extensions.

“It’s all about relationships from the off – before you even get to explaining the brand”: Consultant Helen Lynch on helping licensors, licensees and retailers thrive.

Pembe the Pink Cat creator Sertan Christofferson talks us through the character’s licensing journey so far.

Licensing consultant Anne Buky on bringing The Royal Pavilion’s essence to the wider world.

Bit Bot Media’s Josh Viola on why Rocky Horror Show’s rebellious spirit and iconic music proved a great fit for gaming.

Katelynn Heil – Head of Brand Marketing and former General Manager of Blippi at Moonbug Entertainment – on Blippi’s recent Dove partnership aimed at helping parents and children talk about self-esteem.