Interviews
Melissa Tudor – Creative Director at Fanattik – talks in-world replicas, designing in metal and fandom
Melissa Tudor – Creative Director at Fanattik – discusses her approach to crafting products that delight fans.
“There’s an appetite there from both brand owners and retailers”: Jason Knights on growing Blue Kangaroo’s experiential offering
Jason Knights – Founder and Owner of Blue Kangaroo – discusses adding fresh strings to the creative agency’s already expansive bow.
Pophouse Entertainment’s Jon Spalding on the power of emotional immersive experiences
Pophouse Entertainment’s Commercial Director, Jon Spalding, on upcoming KISS activity… And the power of emotional immersive experiences.
Fraktal’s Ben Cox talks Sakamoto Days, anime and design trends
We sit down with Fraktal’s Ben Cox to talk Sakamoto Days, anime and the design trends people turn to in uncertain times…
“Momentum is on our side…”: Hasbro’s Sally Carnota discusses a very busy year – and what’s still to come
From a pig pregnancy to MONOPOLY’s 90th anniversary celebrations, Sally Carnota – Senior Director of Licensed Consumer Products UK at Hasbro – discusses a very busy year.
Dream Teams: Ubisoft’s Michelle Wun and Jean Gauvin
What’s the key to successful collaborations between creative and commercial teams within brand owners? This new series seeks to find out. We pick the brains of Ubisoft’s Michelle Wun and Jean Gauvin.
Fluid’s Stacey Bates-McCue on crafting a 45th anniversary guide for PAC-MAN
Stacey Bates-McCue, Fluid’s Creative Director of Licensing, discusses developing a new style guide to celebrate 45 years of PAC-MAN.
“Bluey has all the ingredients to be here forever”: Suzy Raia – SVP of Global Consumer Products at BBC Studios – on ambitions for the beloved brand
We sit down with Suzy Raia, SVP of Global Consumer Products at BBC Studios, to discuss a mammoth year for Bluey – and ambitions for the brand’s future.
As Pink Key Licensing turns 20, founder Richard Pink looks back at the past – and on to the future!
What’s the biggest change to licensing in the last 20 years? Richard Pink shares his thoughts…
Dan Watters – co-writer of Creature From the Black Lagoon Lives! – on what a brand needs to thrive in comics
Dan Watters talks us through development of Skybound’s Creature From the Black Lagoon Lives… And shares his pick for a great example of licensed comics.