Interviews
Josh Romm – Head of Global Licensing and Partnerships at The Met – on community, culture and creativity
We catch up with The Met’s Josh Romm to discuss recent launches with Pacsum and Dr. Martens – and find out what he feels is the key to successful creative collaborations.
Apparel of Laughs’ Jude Coram on his Wallace & Gromit t-shirt designs – and concerns around AI art
Jude Coram, owner of Apparel of Laughs, talks us through his new Aardman collection.
Aidan Taylor-Gooby on Magic Light Pictures – the production company behind The Gruffalo film… And more!
The magic brands behind Magic Light Pictures: Aidan Taylor-Gooby discusses the BAFTA-winning business
Marc Sach on his licensing journey with Fuzzballs – and the importance of a fan-first approach
Fuzzballs Director Marc Sach on his tough early conversations in licensing and the advice he’d give new brands.
Endemol Shine North America’s Tamaya Petteway on fresh ideas and authentic partnerships
Staying creative and feeling proud: Tamaya Petteway on working for Endemol Shine North America
Bop It! Twist It! Brand It!: Bop It inventor Dan Klitsner discusses the iconic game’s licensing journey
KID Group’s Dan Klitsner, inventor of Bop It, talks us through how the iconic game has thrived with licences – and what the new Bop It Button offers celebrity brands…
“We always make the character the star”: Paula Ford on Hype’s approach to developing licensed greetings cards
Paula Ford, Creative Director at Hype, on why simplicity is the key when it comes to licensed card design.
Holly Marler – Creative Director at Cath Kidston – on the colour and character of the brand’s Care Bears collaboration
Creative Director Holly Marler discusses what a brand needs in order to mesh well with Cath Kidston’s aesthetic.
Steamforged Games’ Mat Hart and Sherwin Matthews on bringing Elden Ring to the tabletop
Steamforged Games’ Mat Hart and Sherwin Matthews discuss design, crowdfunding and the importance of not trying to please everyone.
Blonde Sheep Licensing’s founder, Natasha Dyson, discusses her long career
Natasha Dyson: why now’s the right time for a Swizzels and Moonpig partnership