From catwalks to construction sites: Caterpillar’s Kenny Beaupre and Lesley Godby on the team’s strategic approach to brand extensions

Caterpillar’s Kenny Beaupre and Lesley Godby shed light on how the B2B brand has made the successful leap into consumer products.

Eaglemoss Hero Collector’s Stella Bradley on designing high-end advent calendars for Star Trek, Doctor Who and The Beatles

We caught up with Stella Bradley, Head of New Product Development at Eaglemoss Hero Collector, to find out more about the creative process behind the new collection.

PatPat designer Sandi Graham on Paw Patrol apparel – and dressing kids like kids

With ranges that include Smurfs and Care Bears, designer Sandi Graham explains why PAW Patrol is a great fit for PatPat

Moorcroft’s Elise Adams on the firm’s design-led collaboration with the RHS

Elise Adams – MD at art pottery firm Moorcroft – tells us what makes the long-established RHS partnership tick.

RHS Licensing Manager Cathy Snow on how trust, balance and creativity help brand extensions bloom

We caught up with Cathy Snow, Licensing Manager at the RHS, to find out more about the firm’s approach to brand extensions.

Merlin Crossingham, Creative Director of Wallace & Gromit, on brands they can work with – and lines they can’t cross

Wallace & Gromit’s Creative Director, Merlin Crossingham, on how he keeps the pair in and out if trouble.

WildBrain’s Tanya Mann on supporting Pride Month with Teletubbies’ first ever adult fashion collection

We caught up with Tanya Mann, Global Brand Creative at WildBrain, to learn more about the design of the range – and what made Teletubbies a perfect fit for Pride.

The team at ISAWITFIRST on creativity, working with influencers and bringing The Godfather into fashion

We caught up with team at ISAWITFIRST to find out what made the Seventies crime classic a good fit for the fashion firm’s audience.

Scottish FA’s Steven Romeo on launching product that’s grounded in quality, authenticity – and not afraid to be Scottish

With the Euros now in full swing, we caught up with Steven to find out more about how activity on the field fuels opportunities off it.

THG’s Jared Hawkmoon on designing apparel for new Disney+ show Loki

We caught up with the designer behind the range, THG’s Jared Hawkmoon, to find out more about his approach to bringing Loki into apparel.

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