Interviews
Extending brand tone into books: Little Book of Bananagrams author, Deej Johnson, on getting it right
Writer Deej Johnson discusses why authors need to extend a brand’s tone… AND deliver its promise
Beams International’s Emma Coote on making great gifts with brilliant brands
Emma Coote, Brands and Licensing Director at Beams, on building brand partnerships grounded on innovation, collaboration and respect.
As Wild in Art celebrates its 15th anniversary, co-founder Charlie Langhorne tells us why brands should embrace art trails
Wild in Art’s Charlie Langhorne on the key to making brands work as sculptures – and the IP he’d love to collaborate with.
Matt Kelley and Brian Saliba on bringing Monty Python authentically into tabletop RPGs
Crowbar Creative’s Brian Saliba and Exalted Funeral’s Matt Kelley discuss getting the tone right on Monty Python’s Cocurricular Mediaeval Reenactment Programme.
Bags of creativity: Ramon van Dongen – CEO at Vadobag – on the growth of the company, e-commerce and more
Vadobag’s CEO, Ramon van Dongen, discusses licensing at one of Europe’s oldest bag wholesalers
Insight Editions’ Vanessa Lopez on crafting cookbooks for brands like Black Panther, Seinfeld and Pokémon
Is there a recipe for success when it comes to licensed cookbooks? Vanessa Lopez – Co-Publisher & VP for Licensing and Partnerships at Insight Editions – shares her thoughts.
Asgard Media’s Robyn Cowling discusses honesty, fandom and trend-spotting
Robyn Cowling – Head of Strategic Partnerships at Asgard Media – on championing, elevating and protecting clients and licensors.
Jonathan Bayme, founder of theory11, on designing stunning playing cards for licensors
How theory11 founder Jonathan Bayme elevates brands with incredible playing cards
Josh Romm – Head of Global Licensing and Partnerships at The Met – on community, culture and creativity
We catch up with The Met’s Josh Romm to discuss recent launches with Pacsum and Dr. Martens – and find out what he feels is the key to successful creative collaborations.
Apparel of Laughs’ Jude Coram on his Wallace & Gromit t-shirt designs – and concerns around AI art
Jude Coram, owner of Apparel of Laughs, talks us through his new Aardman collection.