Elan Freedman, EVP Business Development & Licensing at Surge Licensing, on a life in licensing

Surge Licensing’s Elan Freedman reveals how he brings out the best in creative people…

Dot Dash Design’s Paula Rich and Christa Mavroudis on prints, patterns and projects

Paula Rich and Christa Mavroudis discuss creativity, collaboration and Dot Dash’s own print and pattern work influences how they create for brand partners.

Andrew Hogan on why Dan Dee International’s still thriving after 65 years in the toy business

Director of Global Licensing and International Sales Andrew Hogan talks all things Dan Dee International.

SoapBox Labs’ Jamie Beaumont on how voice tech can help brand owners create magical conversational experiences for kids

We spoke with Jamie Beaumont, COO at Soapbox Labs, to talk conversational TV, voice tech-infused toys and how voice can shape the future of education.

Numskull Designs’ Karl Mizen on designing Christmas jumpers for Jaws, Jurassic Park and Back to the Future

Karl Mizen, Creative Director at Numskull Designs, discusses how to successfully bring brands to life as Christmas jumpers.

Licensed to Charm’s Maggie Calmels on embracing trends, avoiding bandwagons and designing Frida Kahlo pieces

Maggie Calmels – Founder and Creative Director at Licensed to Charm – discusses her approach to bringing brands like Labyrinth, Pusheen and Frida Kahlo into jewellery.

David Brabham on translating decades of iconic racing history into the Brabham brand

With recent Brabham brand activity spanning everything from video games to apparel, we caught up with David Brabham to find out more about his approach to bringing the family legacy to life through licensing.

Mattel Consumer Products’ Helen Genia on her design-led “product is king” approach to brand licensing

Helen Genia, Head of UK Licensing and Hardlines EMEA at Mattel Consumer Products, tells us why Mattel’s portfolio of IP continues to capture the imagination of designers.

Anya Hollis from Factory Rights on why cartoon legend Mr Benn is still going strong at 50

Mr Benn at 50: Anya Hollis, Head of Brand Licensing at Factory Rights, on the animation classic.

“A collector’s first album always has special memories”: Greg Lansdowne on his new book, Panini Football Stickers: The Official Celebration

We caught up with Greg to find out more about the secret to Panini’s success – and how the design of the stickers has ensured they remain as popular as ever.

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