Interviews

KID Group’s Dan Klitsner, inventor of Bop It, talks us through how the iconic game has thrived with licences – and what the new Bop It Button offers celebrity brands…

Paula Ford, Creative Director at Hype, on why simplicity is the key when it comes to licensed card design.

Creative Director Holly Marler discusses what a brand needs in order to mesh well with Cath Kidston’s aesthetic.

Steamforged Games’ Mat Hart and Sherwin Matthews discuss design, crowdfunding and the importance of not trying to please everyone.

Natasha Dyson: why now’s the right time for a Swizzels and Moonpig partnership

Maestro Media’s Javon Frazier discusses bringing brands like The Binding of Isaac and Sally Face into board games.

Gray Bright – Senior Director of Product Design and Development at Hasbro Gaming ­– on the collaborative design process behind Wordle: The Party Game.

Louisa Skevington – Product Licensing Manager at RPSB – talks us through recent launches from Half Moon Bay and Moorcroft.

Maestro Media’s Javon Frazier discusses bringing brands like The Binding of Isaac and Sally Face into board games.

Fernanda Abreu – Head of Licensing at Endemol Shine Brasil – discusses launching the first clothing line for Peaky Blinders in Brazil.