Interviews
As they move into licensing, renowned designers Sophia and Matt discuss the past, present and future
From market stalls to high-street stalwarts… And beyond! How designers Sophia and Matt discovered licensing
HUUB Design’s founder, Dean Jackson, on bringing the Thunderbirds brand to endurance sports
How HUUB Design and Anderson Entertainment teamed up to create unique cycling tops.
The Zeros’ Scott Ham, Anna Kyriacou and Ty Cochrane on trend-spotting, style guides and animated influences
Scott Ham, Anna Kyriacou and Ty Cochrane discuss the origins of The Zeros creative agency – and the advice they’d give young designers looking to start a new business.
John Bell reveals what makes a great licensed board-game title for the mighty Buffalo Games
Product developer at Buffalo Games, John Bell, discusses how Tetris became a multiplayer, tabletop title.
Flame Tree Publishing’s Frances Bodiam on launching calendars, diaries and puzzles around heritage brands
Frances Bodiam, MD at Flame Tree Publishing, discusses the firm’s collaborations with brands like The Ashmolean Musuem, The V&A and the Museum of Domestic Design & Architecture
B3 Creative’s James Marsh on crafting campaigns that engage, entertain and educate
Having worked with brands like LEGO, The Ritz and England Athletics, James Marsh – MD at B3 Creative – discusses how the consultancy helps firms looking to engage with children and young people effectively.
Rebecca Bleau and Nicholas Cravotta on creating The Queen’s Gambit board game
The founders of Bluematter Games reveal how – and where – they generate licensed games ideas.
The Giftware Association’s Sarah Ward on creativity, innovation and opportunities for brands
The Giftware Association CEO Sarah Ward discusses the licensing industry’s evolving relationship with gifts – and what we should expect from the upcoming Gift of the Year Awards.
The World of EPI’s Dr Lisa Williams on design, Disney and diversity in the doll aisle
Dr Lisa Williams – CEO and Founder at The World of EPI – discusses her route into the toy industry, her approach to design and why authenticity matters.
“The product has to be the hero”: Asembl’s Justin Watson on food brand innovation
Asembl MD Justin Watson discusses his licensing education, the Australian market and Violet Crumble cakes.