Interviews
Ian Smith, of Wigwam Studios, on creating trend guides in the world of character-licensing
How Wigwam Studios helps toy and content companies create trend guides that matter.
Super7’s Armando Roque on authenticity, nostalgia and designing toys for retro brands
Armando Roque – Senior Product Design Manager at Super7 – on crafting products that fans crave.
The BBC’s Creative Producer, Live Entertainment, Jeff Parker, on making Doctor Who: Time Fracture a reality
Creative Producer Jeff Parker discusses the scale of the epic brand extension: Doctor Who: Time Fracture
Vacasa’s Tracy Pogrelis discusses the rhyme and reason behind their Dr. Seuss-based vacation cave
How the cave from ‘How the Grinch Stole Christmas’ became a real-life holiday home!
The Fantastic Factory’s David Snow on designing LADbible’s first party game
The Fantastic Factory’s David Snow tells us why there’s more to come from LADbible in the games space.
Carrera-Revell’s President, Frank Tiessen, on history, creativity, licensing and more
Frank Tiessen discusses Carrera-Revell’s slot-car-racing products, licences – and team!
What does the Science Museum look for in its licensed gifts? Gemma Woodward reveals all
The Science Museum’s Senior Partnerships Manager, Gemma Woodward, on partners, product and more.
Jane and Neil Woodhead on Speakeasy’s approach to creating licensed alcohol-infused ice cream
Start Licensing’s Ian Downes catches up with the team at Speakeasy, delving into the ice cream firm’s collaborations with brands like Ableforth’s Rumbullion and Lazzaroni’s Limoncello.
“The fit between the cause and the IP is essential”: Louis Kennedy’s Tracey Richardson on crafting partnerships with purpose
Tracey Richardson, Charity and Partnerships Lead at Louis Kennedy, discusses her approach to bringing brands and good causes together.
PLAYMOBIL’s Managing Director Mark Foster on how licences can open up new worlds
Mark Foster discusses PLAYMOBIL’s plans, brands and feedback from fans