Interviews
Asgard Media’s Robyn Cowling on why successful licensing should be a two-way street and not a cul-de-sac
Start Licensing’s Ian Downes talks with Robyn Cowling – Head of Strategic Partnerships at Asgard Media – about how best to bring new companies into licensing.
POLYWOOD CEO Doug Rassi on bringing Country Living into outdoor furniture
Doug Rassi – CEO and Co-Founder of POLYWOOD – discusses sustainability, design and POLYWOOD’s Country Living collaboration.
Ian Hopkins discusses Rocksax’s approach to developing unique music merch
Start Licensing’s Ian Downes speaks to Ian Hopkins, Director at Rocksax, about the blossoming world of band licensing – and what genres of music are best suited to his company’s product areas.
Lovehoney’s Bonny Hall on the firm’s Fifty Shades collection – and why more brands should do sex toy collabs
Bonny Hall – Global Product Director at Lovehoney – talks us through the design process behind the new collection, which includes the limited edition Fifty Shades of Grey Greedy Girl Rabbit.
Perfetti Van Melle’s Mar Gili on how art, design and the element of surprise fuel brand extensions for Chupa Chups
Mar Gili – Design Coordinator at Perfetti Van Melle – talks us through collaborations with artists and designers that have propelled Chupa Chups into areas like fashion, food and even scooters…
Todd – Head of Design at Finisterre – on diving into the archives for the firm’s Natural History Museum collection
Todd, Head of Design at Finisterre, tells us how the team got to grips with the Museum’s cave of wonders when developing the apparel and accessories ranges.
Warner Bros Animation’s Jay Bastian on bringing Looney Tunes into podcasts and pre-school
Having launched a successful podcast last year, and with the Bugs Bunny Builders pre-school show on the way, Jay Bastian – Senior Vice President of Series at Warner Bros Animation – tells us why Looney Tunes continues to thrive.
Alicia Chen takes us inside ARTiSTORY’s artist collaborations initiative
Alicia Chen – Country Manager of ARTiSTORY’s Singapore Office and head of the artists programme – tells us about bringing artists and museums together for exciting licensing opportunities.
Pink Key Licensing’s Nancy Jones on creating perfect products for Pringles
What’s the ethos of Pringles? Nancy Jones discusses Pink Key Licensing’s products, passion and process.
POLYWOOD launches Country Living outdoor furniture collection
“Country Living readers often tell us they enjoy reading their magazine outdoors, and this new collection provides the perfect perch for thumbing through the latest issue,” said Country Living’s editor-in-chief Rachel Hardage Barrett.