Interviews

“It captures the essence and appeal of Netflix”: Gurdeep Bains – Global Creative Director for YuMe Toys – on designing 24 items across seven Netflix brands.

“It’s quintessentially British”: Annie Tempest discusses the origins of Tottering By Gently – and working with Karen Addison on its licensing push.

“Our books are created by fans, for fans”: Stephanie Milton, Publishing Director for Bonnier Books UK’s Studio Press imprint, discusses design decisions around licensed titles.

The founders of Hootenanny Games discuss the licensing of a Sour Patch Kids version of SIXEM.

Creative consultant Sophie Bloomfield and Aardman’s Licensing Approvals Co-ordinator Ben Townsend on why the brand continues to soar in consumer products.

Global Merchandising’s Jens Drinkwater on why now’s the time to make some noise!

“You’ve got to understand the psychological motivation”: Xbox Gaming’s John Friend discussing his approach to crafting brand extensions.

“We now want to bring this magic to the masses”: Keith Dawkins discusses the unique consumer product opportunities around the Harlem Globetrotters.

As Glue celebrates its 10th anniversary this year, we catch up with Founder and MD Carla Bowden.

Steve Collier – Creative Director at Brand Alliance – on how working across licensed and non-licensed ranges fuels creativity.