Interviews

“It’s about freedom and trust” StyleWorks Creative’s Tom Froberg and Alaina Caldwell on what makes partnerships tick.

“Staying on brand has been a bit of an evolutionary process for Give and Keep”: Manoj Dayalji on his licensing journey so far.

“I like licensees that don’t know their licensees, right?”: Negosh CEO and Founder Ari Zebersky on the growth of his licensing marketplace.

“We launched March Collective to do things differently…” Rosie Taylor and Chantal Lavender discuss the launch of their new creative agency.

“The north star is always authenticity”: In conversation with The Social CliQ and The Content CliQ Founder and Managing Director, Talia Datt.

Sandra Powlette and Kai-Chuan Chao discuss the British Library’s astonishing array of IP.

“Being unapologetically authentic is part of our brand.” Matthew Gibson on design and attitude at Oddballs.

“The BR Merchant Navy Class ‘Clan Line’ locomotive helped turn Hornby’s fortunes around”: Simon Koher – former Marketing and Development Director at Hornby – on his new book and favourite launches.

Mattson Creative’s Ty Mattson talks creativity, fandom – and The Wizard of Oz.

“The Disney magazine portfolio now consists of six market-leading titles under Story House Egmont’s care”: In conversation with Story House Egmont’s Publishing & Global Brand Management Director, Laura Adnitt.