“Crafters like gardening and gardeners like crafting”: West Design’s Jo Bray on why an RHS collaboration made sense

Jo Bray, Managing Director – Sales and Marketing at West Design Products, discusses the rise and rise of crafting.

John Davey Studio’s John Davey on crafting guides that inspire, delight and excite

John Davey Studio’s John Davey talks trends, challenges and AI.

Willsow’s Thomas Willday on Dragons’ Den, Shaun the Sheep – and growing a plantable books business

“It isn’t as daunting as it initially might seem!” Willsow Founder Thomas Willday talks us through the firm’s first foray into licensing.

What’s with The Wombles? Writer Phil Bowne discusses his role alongside the much-loved brand

Books, bibles and buzz: what’s new with The Wombles? Head of Publishing Phil Bowne tells all…

Analogue founder Barry Darnell on Stranger Things ice cream… And Teenage Mutant Ninja Turtles!

Graphic designer Barry Darnell discusses toys he enjoys – and Scoops Ahoy!

Jaws the pinball machine: designer Keith Elwin discusses the iconic new game from Stern

Pinball wizard Keith Elwin on the great Jaws moments that inspire Stern’s new machines.

Andrew Newlands discusses building the Monty Bojangles brand on playfulness, creativity and exceptional taste

Andrew Newlands, Founder and MD of The Monty Bojangles Co, discusses licensing plans for the award-winning premium confectionery brand.

Crimes against rhymes: writer Charly Sommers on when bad poetry hurts good brands

Writer Charly Sommers discusses where big brands go wrong in their rhyming ads.

“2024 is going to be a huge year for TUBBZ”: Rubber Road’s Liam Taylor on the rise and rise of its cosplaying ducks collectables

Liam Taylor, Head of Partnerships & Development at Rubber Road, discusses recent highlights and future plans.

View from the New: Atlantic Mats and China Petals discuss new launches with the Ashmolean Museum

Start Licensing’s Ian Downes speaks to two licensees new to licensing: Atlantic Mats’ Susan Baker and Diane Daley of China Petals.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.