Interviews
Dan Watters – co-writer of Creature From the Black Lagoon Lives! – on what a brand needs to thrive in comics
Dan Watters talks us through development of Skybound’s Creature From the Black Lagoon Lives… And shares his pick for a great example of licensed comics.
Stephanie Griggs on how Wallace & Gromit and the Mr. Men benefit from storytelling through design
Stories at a glance: Studio Griggs’s founder, Stephanie Griggs, on succinct, emotive designs.
Casdon’s Lead Creative Designer, Lee Glickman, discusses his work on Heinz and Build-a-Bear licenses
Making brands toyetic: Lee Glickman on the development of Casdon’s new licensed toys.
Dream Teams: Pixar’s Jen Tan and Jenn Zaccaro
What’s the key to successful collaborations between creative and commercial teams within brand owners? This new series seeks to find out. First up, we pick the brains of Pixar’s Jen Tan and Jenn Zaccaro.
Secret Cinema, Monopoly Lifesized and more: Tim McQuillen-Wright talks immersive set design
Set Designer Tim McQuillen-Wright reveals the secrets of enhancing immersive experiences.
The Brand Director’s Tim Collins and Sharp Sharp’s Steve McInerny discuss development of the James Hunt style guide
“The wider 70s vibe and general motorsports trend is very hot now”: The Brand Director’s Tim Collins and Sharp Sharp’s Steve McInerny on putting authenticity at the heart of the James Hunt style guide.
“It’s not just about the product; it’s about how it makes people feel”: Spice Kitchen’s Sanjay Aggarwal on the origins of the brand – and licensing plans
Sanjay Aggarwal – Chief Spice Officer at Spice Kitchen – discusses the three things key to any future Spice Kitchen brand extension.
“It’s really special”: Bravado’s Damian Treece on bringing The Rolling Stones and Aston Martin Aramco Formula One Team together for co-branded merch
Damian Treece – Senior Licensing Manager at Bravado – discusses uniting two mammoth fandoms with this latest collaboration.
Global Merchandising Services’ Lisa Streff on building brands into lifestyle platforms
“We’re not here just to put logos on t-shirts…”: In conversation with Lisa Streff, SVP of Licensing and Brand Development, North America at Global Merchandising Services.
“We want to bring the thrill back into collecting”: Brian Mariotti on ambitions for his new collectibles company, Thrilljoy
Brian Mariotti on fandom, collecting and what makes a brand attractive to Thrilljoy.