“This collaboration is authentic down to its roots”: Merrell’s Ian Cobb on designing the Moab 3 Mid x Jeep hiking boot

Ian Cobb – Senior Design Director at Merrell – on packing the firm’s Jeep hiking boot with plenty of surprising design details.

KOI’s Uzair Ahmad and Madeline Wood on designing distinctive licensed footwear

KOI’s Founder and Creative Director Uzair Ahmad and Footwear Designer Madeline Wood talk us through KOI’s recent collaboration with Playboy.

“I want us to be one of the most creative IP houses in the world”: Toikido’s Darran Garnham on collabs, collectibles and creativity

Toikido CEO and Founder Darran Garnham discusses the origins of Piñata Smashlings ­– and why he wants it to become the Fortnite for under 12s.

Irregular Choice’s Dan Sullivan on bringing the action and adventure of TRANSFORMERS into footwear

Dan Sullivan – Owner and Designer at Irregular Choice – discusses how the firm’s TRANSFORMERS collaboration led them to a shoe concept they’d never attempted before…

Hasbro’s Marianne James on expressing fandom through footwear with TRANSFORMERS

Marianne James – Vice President, Europe & Asia, Licensed Consumer Products at Hasbro – talks us through recent footwear collaborations with Skechers and Irregular Choice.

“It’s a partnership that brings out the best in both worlds”: Skechers’ design team on why TRANSFORMERS proved a natural fit

The regional Skechers design and marketing team talks us through their collaboration with Hasbro on a new TRANSFORMERS collection.

“It adds a bold pop of colour – and a 7cm height boost!”: Mattel’s Ruth Henriquez on Superga’s striking Barbie collection

Ruth Henriquez – Head of Consumer Products EMEA at Mattel – discusses why footwear remains an exciting canvas for creative collaborations.

BBC Studios’ Nick Meikle takes us inside BBC Earth’s recent rebrand

Nick Meikle, Executive Creative Director at BBC Studios, on the time was right to refresh the look of BBC Earth.

Superga takes us inside the development of its Barbie footwear collection

The team at Superga on how diving into the Barbie archives helped inform its latest collaboration.

Matt Reynolds, Managing Director of Little Brother Books, on licensing for annuals – and more!

What does Little Brother Books look for in a title? Managing Director Matt Reynolds lifts the lid…

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