Interviews
Kimm & Miller’s Maddie Northern and Alex Cotton discuss Kellogg’s brand extensions and more
Maddie Northern and Alex Cotton on how Kimm & Miller create brand extensions for famous foods.
An ABC of classics: why Anthologies, Books and Concerts are part of Gerry Anderson’s legacy
Jamie Anderson discusses extension plans for some all-time classic brands.
Jean Théberge on why licensed lines are at the heart of WREBBIT’s iconic 3D puzzles
President of WREBBIT PUZZLES INC., Jean Théberge, reveals what he looks for in branded products.
Dynamo’s Steve Richards on storytelling, problem-solving and creativity in licensing
Steve Richards – MD of the creative studio Dynamo – tells us about his route into the brand space, and what keeps his creative fires burning.
Ashley Holman on innovation, inventors and plans for his new toy firm, ToyTopic
With partnerships in place with the likes of Hasbro and WowWee, we spoke with Ashley about what ToyTopic is bringing to the industry.
Signature Gifts’ Kevin Spindler on innovation, licensing challenges and the power of personalised products
Start Licensing’s Ian Downes speaks with Kevin Spindler – Group CEO of Signature Gifts – about what he looks for in a brand, the key to good relationships with licensors and the future of personalisation.
Snowtap’s Susy Snow and Gracie Tapner on laughs, licensing and lucky neighbours
With their designs already enjoying success in the greetings cards space, Susy Snow and Gracie Tapner tell us about their exciting journey into licensing so far.
Cards, calendars, toys… Joel Mercer on plans for his License This-winning brand, SeedFolk
To find out more about the origins of SeedFolk and where the award-winning brand is looking to go, we caught up with Joel Mercer.
The James O’Brien Mystery Hour Game… And more! Greg Collier reveals why Big Sky Games focuses on licensed products
The Director of Big Sky Games on Stephen Mulhern’s magic – and James O’Brien’s mysteries.
Global Trademark Licensing’s Chris Tague on the exciting design language of the Lotus brand
Chris Tague tells us about his history with car brands – and why Lotus offers licensing partners a unique proposition.