Interviews

Jo Edwards, Global Head of Licensing at the TSBA Group, sheds light on the creative strategy behind TfL’s brand extensions – and why it’s a great IP to design for.

With activity spanning new product launches, activity trails and even a commemorative medallion, Natalie Frow, European Senior Brand Manager at TOMY, talks us through a very special year for Britains – and looks ahead to what’s next for the brand.

Bridie Gibbs – Product Development Executive at Magic Light Pictures – tells us why Room on the Broom has soared when it comes to brand extensions.

Simon talks us through the labyrinthian writing process behind Could You Survive Midsomer? – and we discuss how brands can embrace left-field opportunities.

Start Licensing’s Ian Downes talks to Tomato Source’s Emma Beeson about the design process behind a limited-edition medallion celebrating 100 years of Britains Farm Toys.

Tessa Moore, Head of Marketing at Tom Gates Entertainment, discusses the brand’s journey from publishing to consumer products

We caught up with Anna Knight – VP of Licensing at Informa Markets – to find out why BLE 2021 is a must-attend show for the industry’s designer community.

Janine Richmond, Head of Product and Brand at The Point.1888, tells us what the agency has planned for the smash-hit Tom Gates brand.

Will Stewart, founder of The Point.1888, on growing the company – and launching a marketing agency.

We caught up with Morgan Curtis to find out more about her approach to designing nightwear – and why Monopoly proved a perfect fit for Morgan Lane.