Interviews
Nurture Rights’ Nick Barrington on how a mix of authenticity and creativity helped Dinosaur Roar soar
Nick Barrington talks us through how the firm approaches licensing – and what the future looks like for The World of Dinosaur Roar.
Moonbug Entertainment’s Head of Product Development, Claire Broad, discusses how she brings big ideas to life
Claire Broad from Moonbug Entertainment on great content and staying creative
Gabe Lam – Design and Development Manager at Native Shoes – on designing the firm’s Crayola footwear collection
Native Shoes’ Gabe Lams talks us through the creative process behind the Crayola collection – and delves into how sustainability anchors the firm’s approach to footwear.
Ashleigh Amos – Head of Brand Experience at Camden Town Brewery – on creating the firm’s new Marmite beer
Ashleigh Amos, Head of Brand Experience at Camden Town Brewery, tells us about the development of the Camden Marmite Ale – and the firm’s ambitions when it comes to future brand partnerships.
Meet Endemol Shine North America’s Vice President of Licensing Scott Shillet
Scott Shillet on Endemol Shine North America’s most challenging IP
The Brand Radar: Talking licensed apparel design with Trademark Products’ Phil King
Start Licensing’s Ian Downes caught up with Phil King, the Managing Director of Trademark Products, to discuss design, trends and pitching brands to retail.
The team at PhoneSoap on brand collaborations that educate, problem-solve and promote healthy habits
We caught up with the team to find out more about the firm’s brand ambitions – and the product’s evolution from a “nice to have” to a “need to have”.
Designer Ryan Miller takes us inside the development of The Princess Bride Adventure Book Game
We caught up with Ryan to find out more about the origins of his Princess Bride game – and find out how improv comedy shapes how he tackles design.
Wrist World – a tech start-up run by teenagers – talk us through their innovative collaboration with virtual pop star Hatsune Miku
We caught up with the young team at Wrist World about the origins of their Miku band – and what brands they’re looking to collaborate with moving forward.
London Toy Company founder, Joel Berkowitz, talks plush toys and lush licensing
Joel Berkowitz reveals how he started London Toy Company in a flash of inspiration.