Interviews
Lee Keeper – Creative Director of Woodmansterne – reveals why there’s nothing like getting a greeting card
Art, brands and staying in touch: Woodmansterne’s Creative Director, Lee Keeper, on licensed greeting cards
Aardman’s Rob Goodchild discusses the key to designing great products for Morph
A new category of BLE’s Kelvyn Gardner License This! competition is inviting designers to submit concepts based around Morph. Aardman’s Rob Goodchild tell us more.
Eminent Wines Ltd.’s founder, Jerome J. Jacober, on the feel, taste and sensation of brands
Jerome J. Jacober discusses how his bespoke beverage company delivers brand experiences with taste.
Champion Brewing Company’s Hunter Smith on bringing board game icon Catan into beer
Fresh from debuting the first beer in the Catan series, we caught up with Champion founder Hunter Smith to find out more how he approached bringing a board game brand into beer.
As Peanuts turns 71, Executive Vice President of Brand Tim Erickson discusses how he plans to keep the brand fresh
Tim Erickson on why Peanuts is still going strong… And what he looks for in potential partners.
Goodwood Revival’s Henry Bass on providing a platform for brands to tell their stories
Goodwood Revival General Manager Henry Bass talks us through the brand values of the show – and what sort of licences Revival can help bring to life for fans.
Rebellion’s Ben Smith on the wider brand potential of its new kids’ comic strip, Monster Fun
Ben Smith – Rebellion’s Head of Film, Television and Publishing – tells us about the firm’s brand plans for Monster Fun, and why now is the perfect time to re-launch the comic.
Transport for London’s Ellen Sankey on the brand’s design-led approach to licensing
Ellen Sankey – Brand Licensing Manager at TfL – tells us how design-thinking drives the brand’s approach to collaborations.
London Toy Company founder, Joel Berkowitz, talks plush toys and lush licensing
Joel Berkowitz reveals how he started London Toy Company in a flash of inspiration.
Designer tailor Gresham Blake on tapping into the design history of Transport for London for a new apparel collection
We caught up with Gresham Blake to learn more about the creative process behind his new collection – and get his top tips for fuelling creativity.