Interviews
House of Mandela’s Tukwini Mandela on telling the family story through creative brand collaborations
Tukwini Mandela – Marketing Director at House of Mandela and granddaughter of Nelson Mandela – talks us through how House of Mandela approaches licensing, delving into launches in wine and a recent partnership with KITH.
LAVAIR’s Lacey Gray on the collaborative design process behind the sneaker firm’s SEGA Mega Drive collection
Lacey Gray, Chief Marketing Officer at LAVAIR, talks us through the design process behind the SEGA Mega Drive range.
Francesca Lisle reveals new products and plans for the Tetris brand at Lisle Licensing
What’s in store for Tetris this year? Lisle Licensing’s Francesca Lisle tells all!
Colorway Game Labs’ Omari Akil on bringing DJ Jazzy Jeff and the Fresh Prince into board games with Summertime
We caught up with Omari to find out more about his approach to game design – and delve into how he translated a smash hit song into an engaging tabletop experience.
Mattel Television’s Rob David on Masters of the Universe: Revelation – and the three pillars that guide how the firm brings toy brands to TV
Rob David – Executive Producer of Masters of the Universe: Revelation and Vice President, Content Creative at Mattel Television – takes us inside the development of the new show.
The Ashmolean Museum’s Declan McCarthy and Carrie Hickman on the untapped brand potential of the world’s first public museum
We caught up with the Ashmolean Museum’s Declan McCarthy, Head of Publishing and Licensing, and Carrie Hickman, Publishing and Licensing Co-ordinator, to find out more about the institution’s unique brand opportunities.
Licensing Haüs’ Maria Alcaide on creativity, innovation and the opportunities around NFTs
Maria Alcaide, Principal at Licensing Haüs, tells us about her route into brands – and why NFTs are presenting brands with some exciting opportunities.
Florian Muller discusses working for LEGO Group… And the design of the adidas Superstar sneaker
From sports cars that really work to sporty sneakers that don’t… Designer Florian Muller on building things in LEGO
The Bamboozle Brothers, Sen-Foong Lim and Jay Cormier, discuss games, clues and Scooby-Doo
Sen-Foong Lim and Jay Cormier – creators of Junk Art, Akrotiri and more – on Scooby-Doo: Escape from the Haunted Mansion.
“We’re not following fashion; we’re following fandom”: TruffleShuffle’s Pat Wood on brands, design and sticking to a niche
TruffleShuffle Owner and MD Pat Wood tells us about the company’s ethos of ‘made for fans, by fans’.