Interviews
Why now is the right time for Esselle Retail Limited to partner with the Royal Horticultural Society
Esselle Retail’s Hannah Pollitt and Carly Laking join the RHS’s Kevin Smith to discuss their partnership.
Character Wear’s Phil King on making designs stand out in a crowded sector
“The best formula is keep designs simple”: Character Wear’s General Manager, Phil King, discusses what flies in fashion
“We are building a KISS universe!”: Pophouse’s Jon Spalding on brand plans for iconic music artists
Jon Spalding – Commercial Director at Pophouse Entertainment – on his approach to crafting partnerships for music icons like KISS, Cyndi Lauper and Avicii.
Freelance creative Danny Heffer talks heritage brands, style guides and industry evolutions
“People watching and store visits are vital”: Danny Heffer shares his thoughts on creativity, retail and 25 years in the industry.
Dour Darcels CEO Jack Yeung takes us inside the brand’s collaboration with Chupa Chups
“These characters can captivate a new generation”: Dour Darcels CEO Jack Yeung on why Chupa Chups felt like an authentic partnership.
Pop Paper City creator Georgina Hurcombe on the origins of the show – and its licensing potential
Georgina Hurcombe discusses brand plans for Pop Paper City – and the show’s core message of “doing as well as viewing”.
David Wilson-Nunn – Creative Director at BBC Studios – on breathing new life into retro IP with BBC Playback
Ceefax, Tomorrow’s World, Live & Kicking… We sit down with BBC Studios’ David Wilson-Nunn to discuss diving into the archive for the new BBC Playback style guide.
Sarah Swindell, Maggy Harris and Steve Richards on Watermelon Creative and Dynamo’s new collaboration: United Creatives
We find out more about United Creatives’ new one-stop-shop solution for brands – and explore the group’s recent work with Historic Royal Palaces.
The British Museum’s Craig Bendle reveals why now is the right time to debut at BLE
In conversation with the British Museum’s Manager of Product Licensing, Craig Bendle.
Tyrrells’ Jane Jones on the crisp brand’s cracking collaboration with Wallace & Gromit
Jane Jones – Marketing Manager for Tyrrells – talks us through development of its recent Wallace & Gromit Wensleydale & Cranberry flavour.