Aardman’s Laura Burr and Matthew Walker on developing Lloyd of the Flies – and building the brand

Creator Matthew Walker joins Aardman’s Senior Brand Manager Laura Burr to chat Lloyd of the Flies.

Brand values at Guinness World Records: Nadine Causey on fun… And documenting the incredible

Nadine Causey, Snr. Vice President at GWR, discusses the areas they’d expand into… With the right partner!

Rad Stuff’s Chris Flatt on innovating the world of sports collectibles with metal model kits

“It’s not been too difficult to get licensors on board because it really does stand out!” Rad Stuff’s Chris Flatt talks PSG, innovation and creativity.

Alice Molyneaux – Head of Licensing and Brand Partnerships at Liberty – talks innovation, partnerships and ‘good design’

“We’re a brand like no other”: Liberty’s Alice Molyneaux discusses how to keep a legacy IP fresh and exciting.

Ubisoft’s Jean Gauvin on why constant communication fuels great collaborations

Jean Gauvin – Senior Creative Director of Global Consumer Products at Ubisoft – on whether being a gamer is key to working on video game brands.

Nicholas Durbridge and Linda Pooley take us inside the brand refresh of Edith Holden: A Country Diary

Lilytig Licensing’s Nicholas Durbridge and Linda Pooley discuss refocusing a beloved brand.

Two Daughters Entertainment’s Rob Goodchild on building Moley into an enduring global children’s brand

Rob Goodchild, Commerical Director at Two Daughters Entertainment, talks toys, animation and the benefits of being a nimble company.

YuMe Toys’ Gurdeep Bains on his fan-first approach to designing Jujutsu Kaisen collectibles

Gurdeep Bains – Global Creative Director at Maxx Group and YuMe Toys – discusses fandom, creativity and compelling unboxing experiences.

PMI’s Tal Cohen on bringing digital brands like Pudgy Penguins and Piñata Smashlings into toys

Tal Cohen – Product Manager at PMI – on play, plush and Pudgy Penguins.

The Ashmolean Museum’s Declan McCarthy on the benefits of a story-led approach to licensing

Declan McCarthy, Head of Publishing & Licensing at the Ashmolean, talks us through recent partnerships in tea, coffee and ale.

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