Vice President of Brand Management at Beanstalk, Linda Morgenstern, on expanding the Jacuzzi brand
Beanstalk’s Linda Morgenstern discusses why now is the right time to license Jacuzzi
Rube Goldberg’s granddaughter, Jennifer George, on building brands… And comical machines!
In conversation with Jennifer George, Legacy Director at Rube Goldberg Institute for Innovation & Creativity
Jordan Schwartz, founder of Factory Entertainment, on why creating prop replicas is in their DNA
From Batman and Bond to Star Trek and Men in Black: Jordan Schwartz discusses amazing replica props
Extending brand tone into books: Little Book of Bananagrams author, Deej Johnson, on getting it right
Writer Deej Johnson discusses why authors need to extend a brand’s tone… AND deliver its promise
Beams International’s Emma Coote on making great gifts with brilliant brands
Emma Coote, Brands and Licensing Director at Beams, on building brand partnerships grounded on innovation, collaboration and respect.
As Wild in Art celebrates its 15th anniversary, co-founder Charlie Langhorne tells us why brands should embrace art trails
Wild in Art’s Charlie Langhorne on the key to making brands work as sculptures – and the IP he’d love to collaborate with.
Matt Kelley and Brian Saliba on bringing Monty Python authentically into tabletop RPGs
Crowbar Creative’s Brian Saliba and Exalted Funeral’s Matt Kelley discuss getting the tone right on Monty Python’s Cocurricular Mediaeval Reenactment Programme.
Bags of creativity: Ramon van Dongen – CEO at Vadobag – on the growth of the company, e-commerce and more
Vadobag’s CEO, Ramon van Dongen, discusses licensing at one of Europe’s oldest bag wholesalers
Insight Editions’ Vanessa Lopez on crafting cookbooks for brands like Black Panther, Seinfeld and Pokémon
Is there a recipe for success when it comes to licensed cookbooks? Vanessa Lopez – Co-Publisher & VP for Licensing and Partnerships at Insight Editions – shares her thoughts.
Asgard Media’s Robyn Cowling discusses honesty, fandom and trend-spotting
Robyn Cowling – Head of Strategic Partnerships at Asgard Media – on championing, elevating and protecting clients and licensors.