Interviews
The Opinionated Designer’s Emma Horton on the fashion industry’s evolving relationship with brands
We caught up with Emma to find out more about her approach to design – and why she feels the fashion industry’s perception of the licensing space is changing.
Wild in Art’s co-founder Charlie Langhorne on licensing for big, bonkers and brilliant public art trails
From The Snowman and snails to gorillas and Gromit, Charlie Langhorne puts art in the wild for Wild in Art…
Pink Key Licensing’s Richard Pink and Nancy Jones on design, creativity and taking food brands into new areas
We caught up with Richard Pink, MD at Pink Key, and Nancy Jones, Pink Key’s Head of Business Development, to talk food brands, the power of archives and their route into licensing.
JCB’s General Manager of Worldwide Licensing, Sam Johnson, on keeping the brand fresh after 20 years
Sam Johnson, General Manager of Worldwide Licensing at JCB, on the advice he’d give his younger self…
Smeg’s John Davies on the firm’s design-led approach to brand collaborations
We spoke with John Davies, Smeg’s UK Head of Marketing, about the firm’s approach to design, partnerships and future opportunities.
Cheers and booze for Harrogate Tipple’s Steve Green as he talks Downton Abbey gin
Harrogate Tipple’s Steve Green on creating upmarket gin for Downton Abbey.
Issho46’s Romario Lai on designing the Pantone Lifestyle Gallery – and the power of pop-up stores
To find out more about what went into bringing Pantone to life as a retail experience, we caught up with Issho46 Director Romario Lai.
Dean’s Michael Louw on how brand collaborations are helping expand the shortbread firm’s audience
We caught up with Michael Louw, Key Account Manager at Dean’s, to find out why a collaboration with Aardman made sense – and what went into the development of the range.
Sanderson Design Group’s Liz Bonnert, Fleur Neal and Dhamina Mistry on creative collaborations
We caught up with Sanderson’s Licensing Manager Liz Bonnert, Head of Partnerships Fleur Neal and Licensing Assistant Dhamina Mistry to find out more about the firm’s portfolio of brands.
Motul’s Romain Grabowski on authenticity, passion and the brand’s vast potential in the lifestyle space
To find out more about Motul’s brand values, and why now is the right time to embrace licensing, we caught up with Romain Grabowski, Head of Brand at Motul.