Interviews

Jimmy Sorber – Product Development Manager, Northern Europe, WildBrain CPLG – tells us about the creative process behind bringing Space Invaders into footwear.

Doctor Who’s Vanessa Hamilton on how she steers the brand through licences of every kind as well as dimensions in time. Kind of…

We caught up Mike Bonanno and Hector Arce, Creative Directors of Mondo’s Toy and Collectibles division, to find out more about how the company approaches design – and what fuels their creativity.

Anna Knight, VP of Licensing at Informa Market, gives us the lowdown on the firm’s upcoming events and explains why licensing jargon should be dropped to make the industry more designer-friendly…

Joe Bright on Scruffy Dog’s creative process, dream brands and what’s next…

Sweet Connexions founder Carl Richardson on how confectionery clients can enter new markets

Anthony Marks on what makes Back to the Future, Willy Wonka and Harry Potter bankable brands for Fanattik

We caught up with Sheila to find out more about her creative process, and how she tackled designing a pair of overalls inspired by the iconic booze brand.

We caught up with Theresa to learn more about her history with brands, and what’s key to designing great product for Sesame Street.

Brand Britain’s Steven Sterlacchini talks creativity, branding and packaging.