Interviews
Warner Bros.’ Nomi Vela on keeping storytelling at the heart of Space Jam: A New Legacy’s toy lines
With a wave of toys and games hitting shelves for “Space Jam: A New Legacy,” we caught up with Nomi to find out more about why it was key to keep storytelling at the heart of the range.
Russell Binder reveals what Striker Entertainment is looking to do for Don’t Hug Me I’m Scared
Striker Entertainment’s Russell Binder on the unique challenges of the Don’t Hug Me I’m Scared licence.
The Brand Radar: Talking art with Vice Press’ James Henshaw
Start Licensing’s Ian Downes talks with Vice Press’ James Henshaw to get an insight into Vice Press and their approach to the art category.
The Last Gameboard’s Shail Mehta and Lee Allentuck on creating innovative tabletop experiences for brands
Gameboard CEO and Co-Founder Shail Mehta and the firm’s Head of Content, Lee Allentuck, tell us how designers and publishers alike can engage with the innovative new platform.
PowerStation Studios’ Dave Collins on passion, creativity and designing for a “wow” every time
We caught up with Dave Collins, Co-Founder of PowerStation Studios, to get his thoughts on design, creativity and helping brands soar.
Creator of The Raccoons, Kevin Gillis, on licensing and rebooting the cartoon favourite
Kevin Gillis, creator of The Raccoons cartoon, talks licensing, reboots and more
Dead Sled Coffee’s Mike Thorwart on bringing horror icons like Bela Lugosi and Vincent Price into coffee
We caught up with Dead Sled’s Co-Owner and Head of Product Development, Mike Thorwart, to discuss how Dead Sled translates brands into coffee.
Star Editions founder Will Marston talks wholesale print, gift and greeting-card licences
Will Marston tells us how he got into wholesale licensing – and which brands are working well online.
Patti Becker discusses licensing classic toys and games as TV shows, pet products – and more
Anjar Co. & Becker Associates Patti Becker on licensing classic Wham-O toys to Jazwares and Winning Moves.
From catwalks to construction sites: Caterpillar’s Kenny Beaupre and Lesley Godby on the team’s strategic approach to brand extensions
Caterpillar’s Kenny Beaupre and Lesley Godby shed light on how the B2B brand has made the successful leap into consumer products.