From Peppa Pig and The Simpsons to Swizzels and Ben 10: Carl Richardson on sweet deals

Sweet Connexions founder Carl Richardson on how confectionery clients can enter new markets

Fanattik’s Anthony Marks discusses which licences work for him… And what he won’t go near!

Anthony Marks on what makes Back to the Future, Willy Wonka and Harry Potter bankable brands for Fanattik

Fashion designer Sheila Rashid on keeping things subtle with her Jack Daniel’s collaboration

We caught up with Sheila to find out more about her creative process, and how she tackled designing a pair of overalls inspired by the iconic booze brand.

Sesame Workshop’s Theresa Fitzgerald on brand values – and what we can all learn from Cookie Monster

We caught up with Theresa to learn more about her history with brands, and what’s key to designing great product for Sesame Street.

Steven Sterlacchini, Director of Brand Britain, on Bruce Lee, branding and briefing

Brand Britain’s Steven Sterlacchini talks creativity, branding and packaging.

Roydon Turner on changing the conversation around organ donation with the Orgamites

We caught up with Roydon to find out more about the origins of the Orgamites, and why licensing makes sense as the next step for the brand.

HYPE. designer Anna Ormerod on Sesame Street clothes, creative technique and rolling with clients

Anna Ormerod on designing a new range of Sesame Street clothes for Just Hype.

Licensing International’s Maura Regan on how creativity and storytelling fuel great brand extensions

We caught up Maura to learn how Licensing International is looking to bolster its engagement with the industry’s design communities.

Ben & Jerry’s Flavour Gurus Colleen Rossell and Haylee Nelson on bringing brands like Netflix into ice cream

Colleen Rossell and Haylee Nelson take us behind the scenes as we find out what goes into creating licensed flavours at Ben & Jerry’s.

How Pinfinity founder Caleb Paullus brings brands to life with enamel pins

Pinfinity’s Caleb Paullus on how pins come alive with music, animation and more!

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