Interviews
BrandFocus’ Michele Pearce on Scalextric opportunities, Street Fighter rubber ducks and licensing evolutions
We caught up with Michele to find out more about her plans for the iconic toy brand Scalextric – and why she believes great design is the key to creating magic when it comes to licensing.
Fashion designer Lucy Saunders on the nautical inspirations behind her MTV apparel collection
We caught up with Lucy to find out more about the design process behind her MTV range, what the brand means to her – and the other licences she’d love to design for.
Producer Vincent Imaoka on bringing brands like Pacific Rim into anime
We caught up with Producer and Franchise Developer Vincent Imaoka to find out about his career to date, including successfully giving brands the anime treatment.
Thunderbirds: the legend and legacy of the Anderson brand live on as we talk to Jamie Anderson
Jamie Anderson on serving brands that defined our childhoods.
“We want to be the number one adventure brand for kids”: Dinoski’s Will Chapman on Paw Patrol, licensing myths and bringing something new to outerwear
We caught up with Will Chapman, Creative Director and Co-Founder at Dinoski, to learn more about the origins of the firm, and why licensing was always a key part of the plan.
“It’s been one of the hardest creative adventures of my life”: Inside Shaun the Sheep’s Circus Show with Circa’s Yaron Lifschitz
Yaron Lifschitz, CEO and Artistic Director at Circa, tells us about the creative process behind bringing the iconic Aardman brand to life in the form of contemporary circus.
KidsKnowBest’s Joel Silverman on creativity, grabbing attention and his dream client
We caught up with Joel Silverman, CEO and Co-Founder of KidsKnowBest, to find out more about how the firm is working with brands to help them understand, create and reach their target audience.
Samira Henley on Jewel Branding’s clients, IP and upcoming showcase
Jewel Branding’s VP of Brand Licensing, Samira Henley, on standing out, selling out and staying creative
“If music publishing is a loaf of bread, we’re the crumbs!”: Sunny Side Up’s Michael Gottlieb on the blood, sweat and tears behind lyric licensing
We caught up with Michael to learn more about his history in licensing, the origins of Sunny Side Up, and why creativity is the secret to successful lyric licensing.
Sophie Bloomfield on inspiring designers – and launching a business in the pandemic
Licensing stalwart Sophie Bloomfield talks about connecting with brands and having ideas