Interviews
Hasbro’s Marisa Morgan on puppets, Muppets – and her career telling stories in licensing
What Marisa Morgan wants in a licensing consumer products for Hasbro’s Action Brands & Games.
Hasbro’s Katie Frame on inspiration, collaboration – and the key to successful style guides
Katie Frame – Senior Director of Global Creative and Product Development for Licensed Consumer Products at Hasbro – on understanding design from a fan’s point of view.
Moonbug’s Jo Galpin on community, collaboration and creativity
Jo Galpin – International Hardlines Manager and Cross-Category Manager for Italy & the Middle East at Moonbug Entertainment – talks us through her approach to crafting collabroations for IP like Blippi, CoComelon and Morphle.
Creating the Sam & Julia brand: Karina and Manita Schaapman on The Mouse Mansion… And more!
Karina and Manita Schaapman – driving forces behind Sam & Julia – discuss their brand.
Reemsborko’s Max and Lucy Arguile on crafting a Naruto pop-up dining experience
“The drinks are colour-coordinated to match different characters”: The team at Reemsborko talk us through their latest collaboration with Japan Centre.
Lucci & Partners’ Paolo Lucci on creativity, collaborations and Chupa Chups
Lucci & Partners’ Paolo Lucci discusses the strengths of the Italian market – and working with the “unparalleled” team at Perfetti van Melle.
Bjorn Van Passel discusses licensing gaming accessories and collectibles at Ultra-Pro
From Magic: The Gathering to Pokémon and more… Bjorn Van Passel on Ultra-Pro’s licenses.
Crazy Aaron’s’ Cassie Slane on why Strawberry Shortcake had everything they look for in a brand collaboration
Cassie Slane, Licensing & Content Development Manager at Crazy Aaron’s discusses development of the company’s latest licensed putty.
“We love to bring back long-lost games”: Blaze Entertainment’s Andrew Byatt on the appeal of retro gaming
As Blaze Entertainment passes one million cartridges, CEO Andrew Byatt talks us through their retro gaming offering.
The Natural History Museum’s Georgie Britton reveals what makes tonies a perfect partner
Talking Tonies with Georgie Britton – Creative Development Manager at the NHM.