Interviews

Tela CEO Gabi Drew looks at how the lifestyle lens can lead to products that power community and connection.

What’s the key to successful collaborations between creative and commercial teams within brand owners? This new series seeks to find out. We pick the brains of Smiley’s Valerio Costabile and Janet Martin.

“I love old-school game graphics”: The team at Juiced reveal the trend they feel more brands should embrace.

The team at Watermelon Creative talk us through their approach to crafting successful style guides and trend forecasting.

“It gave us a unique opportunity to blend nostalgia and innovation”: GOSH Charity’s Jenny Martin and the team at Crush talk Neverland.

Craig Narveson – VP of Strategic Partners at Kahoot! – discusses creating content that sparks curiosity.

“A gentle moral, a touch of humour, and a lot of heart…” Emma Soames talks all things Cabbage and Tyler.

Bex Coster talks us through the creation of Positive Potato and recent brand extensions with PMS.

“From IP to impact”: Brad Page on crafting immersive brand worlds through merchandise, marketing and digital design.

“With it being Wild’s first character licensing deal, it’s been special”: Grace Tedstone, Licensing Brand Manager at Wild, talks us through the company’s licensing strategy for this year and beyond.