Interviews

Global Merchandising’s Jens Drinkwater on why now’s the time to make some noise!

“You’ve got to understand the psychological motivation”: Xbox Gaming’s John Friend discussing his approach to crafting brand extensions.

“We now want to bring this magic to the masses”: Keith Dawkins discusses the unique consumer product opportunities around the Harlem Globetrotters.

As Glue celebrates its 10th anniversary this year, we catch up with Founder and MD Carla Bowden.

Steve Collier – Creative Director at Brand Alliance – on how working across licensed and non-licensed ranges fuels creativity.

Esselle Retail’s Hannah Pollitt and Carly Laking join the RHS’s Kevin Smith to discuss their partnership.

“The best formula is keep designs simple”: Character Wear’s General Manager, Phil King, discusses what flies in fashion

Jon Spalding – Commercial Director at Pophouse Entertainment – on his approach to crafting partnerships for music icons like KISS, Cyndi Lauper and Avicii.

“People watching and store visits are vital”: Danny Heffer shares his thoughts on creativity, retail and 25 years in the industry.

“These characters can captivate a new generation”: Dour Darcels CEO Jack Yeung on why Chupa Chups felt like an authentic partnership.