PMI’s Tal Cohen on bringing digital brands like Pudgy Penguins and Piñata Smashlings into toys

Tal Cohen – Product Manager at PMI – on play, plush and Pudgy Penguins.

The Ashmolean Museum’s Declan McCarthy on the benefits of a story-led approach to licensing

Declan McCarthy, Head of Publishing & Licensing at the Ashmolean, talks us through recent partnerships in tea, coffee and ale.

Aardman’s Licensing Approvals Coordinator, Ben Townsend, talks company values – and more

“Am I really being paid to do this?” Aardman’s Ben Townsend on what’s new at the beloved studio.

Emma Saunders and Jenny Smyth on putting quality design at the heart of Historic Royal Palaces’ products programme

Historic Royal Palaces’ Senior Licensing Manager Emma Saunders and Licensing Manager Jenny Smith discuss brand values, innovation and the importance of storytelling.

Afro Unicorn founder April Showers discusses the rise and rise of her representative brand

“I went to find a unicorn emoji that represented me… And I couldn’t.” April Showers on Afro Unicorn

Mauro Porcini – SVP and Chief Design Officer at PepsiCo – on cultivating a human-centric creative culture

PepsiCo is celebrating 10 years of its Design + Innovation division with the launch of a new book: Good Design is For Everyone. We sat down with PepsiCo’s Mauro Porcini to discuss the book – and get his thoughts on creativity, design and brand collabs.

Tickle Me Elmo co-inventor Ron Dubren on creativity, in-house champions and ‘Elmo’s Law’

Ron Dubren talks Tickle Me Elmo, inventor collaborations – and his most underrated creation.

From Bond to Batwheels: Frank Tiessen, President of Carrera Revell Of Americas, discusses new brand collaborations

As Carrera celebrates its 60th anniversary, Frank Tiessen reveals the secret to the brand’s longevity.

How did A Charlie Brown Christmas become a board game? Scott Shillet on what’s new at Peanuts

Scott Shillet, VP, Global Hardlines and Promotions, Peanuts Worldwide LLC, on working with Funko Games

“The industry will transform”: Products of Change’s Helena Mansell-Stopher on helping brands progress their sustainability journey

Products of Change’s Helena Mansell-Stopher discusses why the SILC event is a must-attend.

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