Enhance’s Mark MacDonald on crafting a unique, emotional gaming experience in Tetris Effect: Connected

Mark MacDonald – SVP of Business Development & Production at Enhance – discusses making a game that showcased Tetris as you’ve never seen it, heard it or felt it before.

Unigram’s Gregor Cameron – Producer of the Tetris film – on why the story behind the brand was ripe for a movie

Producer Gregor Cameron discusses ‘brand biopics’, gut instincts and why Tetris needed to be a “big film”.

Artist Meg Hawkins on extending her brand into homewares, giftware and confectionary

Meg Hawkins discusses persistence, patience and product development.

“Tetris is not just a game, it’s a lifestyle”: Tetris CEO Maya Rogers on why the brand continues to expand and endure

Tetris CEO Maya Rogers discusses creativity, longevity and 40th anniversary plans for the iconic gaming brand.

Penguin Random House’s Shammah Banerjee discusses the licensed range of Doctor Who books by Target

Shammah Banerjee on turning Doctor Who TV shows into Target book novelisations

Warner Bros. Discovery Global Consumer Products’ Jay Young on empathy, fandom and untapped brands

Jay Young, VP Creative & Product Development at Warner Bros. Discovery Global Consumer Products, discusses mash-ups, creativity and 100 years of Warner Bros.

From ‘Hard Drops’ to Tetrimino twists: Fluid’s Stacey Bates-McCue on crafting a style guide celebrating 40 years of Tetris

Stacey Bates-McCue – Creative Director at Fluid Design – discusses creativity, Tetris easter eggs and her love of licensing.

Pawprint Family’s Charlotte Russell on the benefits of bringing brands into badges

Charlotte Russell – Director at Pawprint Family – discusses producing patches and pin badges for brands like Elmer, The Gruffalo and Shaun the Sheep.

World Book Day’s Cassie Chadderton on the charity’s brand plans

Cassie Chadderton – Chief Executive of World Book Day – discusses the history of the charity, its mission and future licensing plans for the brand.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.