Interviews

Mad Beauty co-founder Julia Cash on design, inspiration and pushing licensors out of their comfort zone.

Simon Marjoram discusses Hampton Court Spirits’ story so far – and the potential for future collaborations.

Why is now the right time for a Supertato toy range? Golden Bear’s Rachel Field in conversation!

Steve McInerny, Director of Sharp Sharp, and Mel Williams, Sharp Sharp’s new Fashion Design and Illustration Associate, talk us through recent work – including a Lambretta style guide.

“It captures the essence and appeal of Netflix”: Gurdeep Bains – Global Creative Director for YuMe Toys – on designing 24 items across seven Netflix brands.

“It’s quintessentially British”: Annie Tempest discusses the origins of Tottering By Gently – and working with Karen Addison on its licensing push.

“Our books are created by fans, for fans”: Stephanie Milton, Publishing Director for Bonnier Books UK’s Studio Press imprint, discusses design decisions around licensed titles.

The founders of Hootenanny Games discuss the licensing of a Sour Patch Kids version of SIXEM.

Creative consultant Sophie Bloomfield and Aardman’s Licensing Approvals Co-ordinator Ben Townsend on why the brand continues to soar in consumer products.

Global Merchandising’s Jens Drinkwater on why now’s the time to make some noise!