Interviews
Julia Cash on Mad Beauty’s innovative approach to bringing brands into beauty
Mad Beauty co-founder Julia Cash on design, inspiration and pushing licensors out of their comfort zone.
“There’s power in creating intrigue…”: Simon Marjoram – Founder of Hampton Court Spirits – on building a booze brand
Simon Marjoram discusses Hampton Court Spirits’ story so far – and the potential for future collaborations.
Rachel Field – Brand Manager for Licensed Products at Golden Bear – on the new Supertato toy range
Why is now the right time for a Supertato toy range? Golden Bear’s Rachel Field in conversation!
Sharp Sharp’s Steve McInerny and Mel Williams talk trends, fashion and successful style guides
Steve McInerny, Director of Sharp Sharp, and Mel Williams, Sharp Sharp’s new Fashion Design and Illustration Associate, talk us through recent work – including a Lambretta style guide.
Gurdeep Bains takes us inside the development of YuMe’s Netflix Gift Box
“It captures the essence and appeal of Netflix”: Gurdeep Bains – Global Creative Director for YuMe Toys – on designing 24 items across seven Netflix brands.
Artist Annie Tempest on bringing her Tottering By Gently cartoon strip into licensing
“It’s quintessentially British”: Annie Tempest discusses the origins of Tottering By Gently – and working with Karen Addison on its licensing push.
Stephanie Milton – Publishing Director at Studio Press – on brands, cover design and the ‘Book As Object’ trend
“Our books are created by fans, for fans”: Stephanie Milton, Publishing Director for Bonnier Books UK’s Studio Press imprint, discusses design decisions around licensed titles.
Alex and Whitney Kimerling reveal why now’s the right time for Hootenanny’s first licensed game
The founders of Hootenanny Games discuss the licensing of a Sour Patch Kids version of SIXEM.
Sophie Bloomfield and Aardman’s Ben Townsend on cracking collaborations for Wallace & Gromit
Creative consultant Sophie Bloomfield and Aardman’s Licensing Approvals Co-ordinator Ben Townsend on why the brand continues to soar in consumer products.
Licensing rock, metal and more: in conversation with Jens Drinkwater at Global Merchandising Services
Global Merchandising’s Jens Drinkwater on why now’s the time to make some noise!