From SAW scares to Paddington Bear™: Path Entertainment’s Tom Beynon on crafting immersive experiences for brands

Tom Beynon – Creative Producer at Path Entertainment – discusses the development process behind the firm’s MONOPOLY: LIFESIZED and SAW: Escape experiences.

Adam Colp and James Oddy from Vize Creative discuss their fan-first approach to I.P.

Vize Creative’s founders James Oddy and Adam Colp on why their elevator pitch is their work

Lucasfilm and a Star Wars Celebration: tattoo artist Matt Difa on licensing in an unlicensable market

Tattoo artist Matt Difa discusses the complexities of Lucasfilm’s licensing at Star Wars Celebration

Karen Addison on bringing the art of Norman Thelwell into giftware, colouring books and equestrian products

As an exhibition of his work lands in London’s Cartoon Museum, Karen Addison of Karen Addison Associates discusses opportunities around the Norman Thelwell brand.

Emma Scott, Head of Retail and Licensing at WWF-UK, discusses licensing Wild Scenes – and being green

The World Wide Fund for Nature’s Emma Scott on why their Wild Scenes sets are a labour of love

YuMe Toys’ Felipe Noriega and Gurdeep Bains on encapsulating 100 years of Disney magic in collectibles

Felipe Noriega – Vice President & Regional Director, EMEA, Maxx Marketing & Licensing Matters – and Gurdeep Bains – Global Creative Director, Maxx Group & YuMe Toys – on the creative process behind their Disney 100 Surprise capsules.

Uplift Games’ Vicky Huxley and Sim Furniss on Adopt Me’s journey into consumer products

Uplift Games’ Vicky Huxley and Sim Furniss on bringing the cup feet and big eyes of Adopt Me’s pets into plush, apparel and more…

Licensing LEGO: Author Graham E. Hancock on how the brand builds fanbases in his magazine – and book

Writer and Blocks magazine editor Graham E. Hancock on his experience of licensing LEGO

Bletchley Park’s Director of Public Engagement, Rebecca Foy, on the heritage site’s importance – and brand

From breaking codes to making gin –Rebecca Foy the licensing potential of Bletchley Park

Lord Whitney’s Rebekah Whitney and Amy Lord on crafting immersive experiences that spark wonder

Amy Lord and Bek Whitney discuss creating immersive experiences for brands like Netflix’s Stranger Things, Riverdale and Pretty Little Liars.

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