Interviews

“These designs are unlike anything our partners have had access to before”: Beth Nock, Brand Marketing Director at King Features, on finding fresh looks for classic IP.

Becky Sherwood, Licensing & Commerical Manager at Lisle Licensing, on how the agency gets exciting new brands ‘licensing ready.’

Laura Adnitt, Publishing & Brand Management Director at Story House Egmont, on what makes a brand right for the magazine treatment – and the vital role they play around children’s literacy.

Alicia Lee – Business Manager, Asia for American Tourister at Samsonite APAC & Middle East – talks travel trends, bold design and creative collaborations.

“It’s an exciting challenge”: Pablo Erroz talks us through the key design decisions behind his Chupa Chups collaboration.

Emma Katz – CEO at ROKA London – on how a partnership with the Natural History Museum aligned with the company’s own values.

“Develop a strong sense of your own vision”: Jehane Ltd’s Jehane Boden Spiers on what artists need to be licensing ready.

“We’re in an industry that turns on serial creativity”: Hasbro’s Tim Kilpin discusses cultivating creative cultures.

Tori Cook – Senior Vice President of Franchise Management at Hidden Pigeon Company – discusses the licensing potential of characters like The Pigeon and Elephant & Piggie.

Alastair McHarrie – Sanrio’s Senior Licensing Director and Mr. Men Little Miss Brand Leader – talks us through the how and why of the exhibition.