Interviews
Tyrrells’ Jane Jones on the crisp brand’s cracking collaboration with Wallace & Gromit
Jane Jones – Marketing Manager for Tyrrells – talks us through development of its recent Wallace & Gromit Wensleydale & Cranberry flavour.
Hasbro’s Marisa Morgan on puppets, Muppets – and her career telling stories in licensing
What Marisa Morgan wants in a licensing consumer products for Hasbro’s Action Brands & Games.
Hasbro’s Katie Frame on inspiration, collaboration – and the key to successful style guides
Katie Frame – Senior Director of Global Creative and Product Development for Licensed Consumer Products at Hasbro – on understanding design from a fan’s point of view.
Moonbug’s Jo Galpin on community, collaboration and creativity
Jo Galpin – International Hardlines Manager and Cross-Category Manager for Italy & the Middle East at Moonbug Entertainment – talks us through her approach to crafting collabroations for IP like Blippi, CoComelon and Morphle.
Creating the Sam & Julia brand: Karina and Manita Schaapman on The Mouse Mansion… And more!
Karina and Manita Schaapman – driving forces behind Sam & Julia – discuss their brand.
Reemsborko’s Max and Lucy Arguile on crafting a Naruto pop-up dining experience
“The drinks are colour-coordinated to match different characters”: The team at Reemsborko talk us through their latest collaboration with Japan Centre.
Lucci & Partners’ Paolo Lucci on creativity, collaborations and Chupa Chups
Lucci & Partners’ Paolo Lucci discusses the strengths of the Italian market – and working with the “unparalleled” team at Perfetti van Melle.
Bjorn Van Passel discusses licensing gaming accessories and collectibles at Ultra-Pro
From Magic: The Gathering to Pokémon and more… Bjorn Van Passel on Ultra-Pro’s licenses.
Crazy Aaron’s’ Cassie Slane on why Strawberry Shortcake had everything they look for in a brand collaboration
Cassie Slane, Licensing & Content Development Manager at Crazy Aaron’s discusses development of the company’s latest licensed putty.
“We love to bring back long-lost games”: Blaze Entertainment’s Andrew Byatt on the appeal of retro gaming
As Blaze Entertainment passes one million cartridges, CEO Andrew Byatt talks us through their retro gaming offering.