Interviews
Fred Rogers Productions’ Katie Huber on crafting product plans for message-driven brands
Katie Huber – Senior Director of Licensing at Fred Rogers Productions – on creativity, inspiration and plans for IP like Donkey Hodie and Alma’s Way.
Ravensburger’s Samanta Erdini on the “unique freedom” artists enjoy on Disney Lorcana
Art Director Samanta Erdini talks animation, inspiration… And The Emperor’s New Groove!
Veronica Kushnareva – AKA LadyShalirin – on using music as inspiration when illustrating for Disney Lorcana
LadyShalirin talks us through her work on Ursula – Sea Witch Queen from Disney Lorcana.
Egan Escape’s Jason Egan on returning to the world of IT for his latest immersive experience
Egan Escape’s Jason Egan discusses adapting IT: Chapter Two into an experience… And what he’s got planned for John Wick.
Jochem van Gool on how a career in animation guides his approach to illustrating Disney Lorcana
Disney Lorcana artist Jochem van Gool on the influences behind his illustrations.
Amie Flynn – Head of Product at MORI – on putting playfulness at the heart of the firm’s Peppa Pig collection
“This collaboration aims to bring smiles to parents and children”: Amie Flynn talks us through the design considerations around uniting MORI and Peppa.
Disney Lorcana artist Alice Pisoni on the perks – and pressure – that comes with illustrating icons
Alice Pisoni discusses creating the artwork for Disney Lorcana cards inspired by iconic moments from Fantasia, The Lion King and more.
Hasbro’s Marianne James on how anniversaries can be creative catalysts for brands
Marianne James – Senior Vice President of Global Licensing at Hasbro – discusses the creative ways partners are celebrating milestones for brands like Peppa Pig, D&D and Transformers this year.
BBC Studios’ Natasha Spence and Merlin’s Jonathan Lewis on bringing Bluey bedrooms to CBeebies Land Hotel
How do you bring Bluey to life as a hotel stay? Natasha Spence, Head of Attractions at BBC Studios, and Jonathan Lewis, Global IP Licensing Director at Merlin Entertainments, talk us through the brand’s captivating bedrooms at CBeebies Land Hotel.
Rose Confectionery’s Amy Watt on bringing brands into sweets, snacks and freeze pops
Amy Watt – Head of Product at Rose Confectionery – talks innovation, benchmarking and how to shake up sleepy categories.