ITV Studios and Azerion bring Love Island into Hotel Hideaway

Digital entertainment and media platform Azerion has partnered with ITV Studios to bring Love Island into its Hotel Hideaway virtual community.

Hotel Hideaway players can access custom Love Island content for their avatars and hang out at the in-game Love Island villa.

“We are thrilled to welcome Love Island into Hotel Hideaway this summer; this is such a perfect match,” said Madelon Smittenaar, Business Development Manager at Azerion.

“We have regular item drops and interactive events in store for new and existing players around the world, who will have a unique opportunity to share the Love Island experience with their friends.”

Kim Dingler, CCO for Global Entertainment at ITV Studios, added: “We are excited to partner with Azerion. Hotel Hideaway and Love Island have a perfect brand fit. We are giving fans all over the world a new virtual way to experience the life of an Islander in the Love Island villa.”