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Hot Wheels joins a Mattel Films slate that also includes movies based on Barbie, Masters of the Universe, UNO and View Master.
J.J. Abrams’ Bad Robot is on board to produce Mattel and Warner Bros’ live action Hot Wheels film.
“Before Hot Wheels became the global household name it is today, it was the dream of Elliot Handler, who was inventing and building toy cars at home in his Southern California garage,” said Hannah Minghella, Bad Robot’s President of Motion Pictures.
“It’s that imagination, passion, and risk-taking spirit that we want to capture in this film.”
Robbie Brenner, Executive Producer at Mattel Films, added: “As the global leader in car culture, Hot Wheels has been igniting the challenger spirit in auto enthusiasts for generations.
“Fans of all ages are now in for the ride of their lives with the incredible talent of J.J. Abrams’ Bad Robot joining us alongside Warner Bros. Pictures to transform Hot Wheels’ legendary IP into a thrilling story for the big screen.”
In addition to Hot Wheels, the Mattel Films development slate features movies based on American Girl, Barbie, Barney, Magic 8 Ball, Major Matt Mason, Masters of the Universe, Polly Pocket, Rock ‘Em Sock ‘Em Robots, Thomas & Friends, UNO, View Master, and Wishbone.
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