Jackie Robinson Estate appoints IMG as its exclusive global licensing agency

The Jackie Robinson Estate has appointed IMG as its exclusive global licensing agency.

IMG and the Jackie Robinson Estate will work closely to offer fans new ways to celebrate Jackie’s lasting impact through a wide range of products, including jerseys, sneaker collaborations, apparel, headwear, collectibles, video games and more.

IMG will also develop institutional marketing campaigns to celebrate Jackie’s values and pioneering spirit, while commemorating significant milestones in Jackie’s life and career. This will include activations surrounding ‘Jackie Robinson Day’ on April 15th, an annual celebration of the day he became Major League Baseball’s first Black player.

The partnership builds on IMG’s successful partnership with the Jackie Robinson Foundation since 2020, advancing JRF’s mission to close the opportunity gap for minority students in higher education through licensing and cause marketing.

“We are thrilled to expand our relationship with IMG to honor Jackie’s legacy in new, innovative ways,” said David Robinson, Jackie and Rachel Robinson’s son.

“As we celebrate the Dodgers’ recent victory, it’s a fitting moment to reflect on Jackie’s profound impact – he truly changed the face and spirit of sports and championed equality throughout American society with relentless courage. Through this partnership, we’re excited to bring his story to life for new generations, honouring his legacy with engaging activations that highlight his role as a trailblazer and advocate for social justice.”

Brett Weiss, Vice President, Licensing and Business Development at IMG, added: “Partnering with the Jackie Robinson Estate is a true honour. Jackie’s legacy extends far beyond baseball, leaving an indelible mark on American sports and culture.

“We are committed to preserving and promoting his remarkable story through creative and impactful licensing initiatives and partnerships. We look forward to leveraging our experience with JRF, along with our sports expertise and global network, to give fans around the world new ways to experience Jackie’s magic.”