Jewel to helm global licensing push for SCOUT

Jewel Branding & Licensing has been appointed the worldwide licensing agent for SCOUT, a lifestyle brand best known for its tote bags.

“We are excited to partner with Jewel to bring the SCOUT brand into new product categories and expand our audience,” said Deb Waterman Johns, founder of SCOUT.

“Jewel has a proven track record of building design-based brands, and we are confident that they will help us to strategically grow the SCOUT brand.”

The brand includes a full portfolio of patterns and designs available for licensed products. Categories available for licensing includes home, apparel, accessories, stationery, gift, travel and beach.

Julie Newman, Founder and CEO of Jewel, added: “SCOUT has become well known for their functional, fashionable accessories and we look forward to extending the brand into new products that further support their mission of helping women stay organised and accomplish more.”