Jordan Brand embarks on first Africa-based collaboration with Shelflife

Jordan Brand is collaborating with African retailer Shelflife on an Air Jordan 2 Retro Low.

The collaboration is the brand’s first with an Africa-based partner.

Rooted in Shelflife’s graffiti and street art origins, the design has a white and light-bone upper with orange accents on the heel. On the insole, a graphic of scrawled signatures and autographs reflect the retailer’s ubuntu team spirit: “I am because we are.”

Founded in 2006, Shelflife is one of South Africa’s leading sneaker and streetwear stores. This collaboration is one of many Jordan Brand partnerships with sneaker retailers around the world, from Detroit’s Burn Rubber to Titan in Manila.

The Air Jordan 2 Retro Low releases on October 21st online and at Shelflife stores in Cape Town and Johannesburg.