Juicy Couture debuts KRAFT Real Mayo collaboration

Juicy Couture has partnered with Authentic Brands Group to launch a collection around KRAFT Real Mayo.

The collection includes a deep blue, plush velour tracksuit with ‘Smooth’ taking the place of the ‘Juicy’ design, as well as a white velour tube top featuring ‘Mayo Couture’.

“KRAFT Real Mayo and Juicy Couture are both synonymous with being champions of those who revel in their individuality and are unafraid to stand up for what they love, making this partnership a match made in velvety heaven,” said Frances Sabatier, Brand Manager of KRAFT Real Mayo at the Kraft Heinz Company.

“The Smooth Lover’s Collection is a celebration of what we love most about our fans, and we’re thrilled to offer them the first-ever mayo-infused couture to rotate into their wardrobe and express their individuality. The collection provides yet another way for those that really love mayo to show off their velvety smooth couture as a badge of finger-licking honour.”

Bailey Schaefer, Senior Manager of Brand Partnerships at Authentic Brands Group, owner of the Juicy Couture brand, added: “Velvety smooth DNA is something that is important to Juicy Couture and KRAFT Real Mayo, making this partnership an unexpected yet natural fit.”