JW Marriott Grosvenor House London to launch The Snowman Afternoon Tea

Penguin Ventures is partnering with JW Marriott Grosvenor House London to launch a festive afternoon tea experience inspired by The World of The Snowman.

Presented in partnership with The Snowman stage show from Sadler’s Wells, The Snowman Afternoon Tea will take place in the hotel’s Park Room while a stay experience will also be available – offering guests branded in-room amenities and tickets to The Snowman stage show alongside the afternoon tea.

“Grosvenor House is so well known within our industry as the host venue for the Licensing Awards and so we are especially thrilled to partner with them for The World of The Snowman,” said Thomas Merrington, Creative Director at Penguin Ventures.

“The award-winning afternoon tea features some of the most stunning pastries in London and the incredible pastry chefs are already working on a bespoke selection inspired by The Snowman. This luxurious treat will be the perfect accompaniment to The Snowman stage show, ensuring a magical experience for families visiting London at Christmas this year.”

Stuart Bowery, General Manager, JW Marriott Grosvenor House London, added: “We are delighted to partner with Penguin Ventures and Sadler’s Wells to bring Raymond Briggs’ timeless tale to life through a magical afternoon tea and stay experience at Grosvenor House, paying homage to The Snowman story which is enjoyed by generations every festive season.”

The Snowman Afternoon Tea and stay experience will be available to book from October 2023 for dates from mid-November through to early January 2024.