Kartell partners with Mattel for UNO-inspired Componibili storage chest

As part of the collaboration, Mattel is launching a Kartell version of UNO that showcases the design firm’s most popular products.

Kartell has partnered with Mattel to launch an UNO-inspired version of its Componibili storage chest featuring the game’s iconic colours.

As part of the collaboration, Mattel is launching a Kartell version of UNO, with cards that showcases the design firm’s most popular products instead of UNO’s traditional numbers. These include the Louis Ghost chair, the Battery lamp and the Bookworm bookcase.

Kartell, Mattel, UNO, Kim Culmone, Lorenza Luti, Toys & Games

“The Kartell lifestyle extends to collaborations that reveal affinities with our own creative and stylistic mindset,” said Lorenza Luti, Kartell’s Director of Marketing & Retail.

“This collaboration is a natural evolution in the cross-pollination of ideas between the most iconic products of both brands. Kartell’s Componibili adopts the traditional colours of Uno playing cards, while Mattel’s Uno cards feature our best-known products. This project with Mattel Creations not only signifies an artistic collaboration, but also provides an extraordinary gaming opportunity for the design aficionados.”

Kim Culmone, Senior Vice President and Head of Design at Mattel, added: “The Mattel Creations collaboration with Kartell brings together the magic of design and play. The special edition Componibili and UNO playing cards are more than just collectibles; they’re a celebration of creativity and style and we’re thrilled to expand our offerings into the interior design space with Kartell.”

The special edition UNO deck will be available to buy on Mattel Creations.com, plus a limited-edition bundle with UNO Componibili on Kartell.com and selected stores worldwide, all from November 16th.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.