Kartoon Studios details content and merch plans for Winnie-the-Pooh

Kartoon Studios has detailed an expansive slate of content and merchandise for its new Winnie-the-Pooh brand, based on the designs and stories of A.A. Milne’s Winnie-the-Pooh.

Plans include an animated holiday movie, five holiday specials and a four year 104-episode series on Amazon Prime Video.

“Disney created an iconic and tremendously successful global brand with Winnie-the-Pooh that we have all admired so much over many decades,” said Kartoon Studios’ Chairman & CEO Andy Heyward.

“When the property went into the public domain, we knew we could only undertake creating Pooh for a new generation if we could bring a completely new, different and unique look that was contemporary, protectable, and gave voice to the characters and stories created by A.A. Milne, as has never been done.

“We are thrilled to launch with Amazon Prime Video and Alliance Entertainment to deliver unique and exceptional content, as we build out a new iteration of this entertainment brand and Winnie-the-Pooh-branded consumer products to the global marketplace.”

The Winnie-the-Pooh holiday movie will premiere on December 24th 2025 on Amazon Prime Video, through Kartoon Channel!’s subscription distribution agreement with them. This will also see the launch of the merchandise programme, distributed through Alliance Entertainment Corporation.

Kartoon Studios’ Winnie-the-Pooh animated content is being developed with a ‘yarn- based’ design informed by “the best of both AI and human creativity”.

Heyward continued: “In designing Kartoon Studios’ ‘Winnie-The-Pooh, we combined the best of both AI and human creativity to arrive at the unique look of the characters and backgrounds that could not have been imaginable prior to the advent of AI in our industry. Our use of our AI platform will enable us to bring a level of efficiency, speed-to-market and creativity to the production heretofore not possible.

“At a time when our world can be confusing for children, Pooh is an oasis of goodness, grounded in family, friendship, kindness, and love. Those are the exact values our version of Pooh will showcase as we focus on building Kartoon Studios’ Winnie-The-Pooh into a long-term global megabrand, through which the simple and comforting values A.A. Milne originally imagined, will endure forever.”