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“We hope the special collection will surprise and delight our fans as they rock their favourite brands in an iconic new way,” said Jane Hwang, GM Global for M&M’S.
Kate Spade New York has teamed up with M&M’S for a collection of themed handbags, jewellery and accessories.
The range takes cues from M&M’S packaging and colourful candy shells, and includes a 3D Crossbody and Chain Coin Purse, as well as fashion accessories spanning bracelets, earrings, necklaces, charms and stackable rings.
“The M&M’S brand has long been committed to bringing people together through colourful fun,” said Jane Hwang, GM Global for M&M’S.
“Partnering with a brand like Kate Spade New York, known for joy, and everyday celebrations, is the perfect complement this holiday season. We hope the special collection will surprise and delight our fans as they rock their favourite brands in an iconic new way.”
Charlotte Warshaw, VP Americas Wholesale, Global Licensing & Collaborations of Kate Spade New York, added: “Kate Spade New York has always been rooted in joy through personal style and self-expression, with products that deliver vibrant pops of colour, playful patterns and dimensional textures.
“This iconic collaboration with M&M’S delivers just that and does so in a way that puts front-and-centre our Gen Z customer.”
The collection is available from November 1st.
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