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The step-free art trail will see up to 70 super-sized sculptures of Morph take over the streets of central London in Summer 2023 to help raise funds for Whizz-Kidz.
Family-focused marketing agency Kids Industries (Ki) has been appointed creative partner for Morph’s Epic Art Adventure in London, set to be the first accessible, step-free cultural event of its kind.
The step-free art trail – a partnership between Whizz-Kidz, Wild in Art, and Aardman – will see up to 70 super-sized sculptures of Morph take over the streets of central London in Summer 2023.
Each of the 70 Morph sculptures stands at 6ft tall and will feature bespoke designs from a range of artists, supported by sponsors including Sky, Barratt Developments, EY, Kids Industries, Evenbreak, and Govia Thameslink Railway Ltd. Once the trail has closed, each of the bespoke Morph sculptures will be auctioned with the aim of raising £ 500,000 for Whizz-Kidz.
The money raised will enable Whizz-Kidz to provide life-changing wheelchairs and confidence-building opportunities for young wheelchair users across the UK.
“We are delighted to launch Morph’s Epic Art Adventure in London,” said Sarah Pugh, chief executive of Whizz-Kidz.
“This accessible and fun trail will bring the London business community, creative artists, schools and families together in the summer of 2023. The awareness and money raised will have a huge legacy for young wheelchair users we support for years to come.”
Gary Pope, CEO and Co-Founder at Ki, added: “We are super excited to support the important work Whizz-Kidz does as the official Creative Partner on such an important project – giving our time and resources to make this a huge success!
“The work that Whizz-Kidz does is incredible. Morph is incredible. London is incredible. Mashing the three together is pure genius – of course we wanted to be involved!
“One of our six immovable pillars of childhood, what we call the Super 6, is Diversity & Inclusion. As such, we are committed to equality in all its forms and to have the chance to play a small part in ensuring more children are able experience the epic-ness of London through a truly accessible epic adventure trail of Morphs is something our whole team stands behind.”
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